Bangkok--16 May--PR One Network
Mrs.Yingluck Shinnawatra, Chairman SC Asset Corp. PLC (SC) discloses the company’s direction and attempt to manage sustainable and stable growth. Currently SC has invested approximately BHT 6,000 million in real estate development projects located in different prime locations including Bangkok Boulevard Single house project, Centric Scene Condominium project and Vista Park Town Home project. SC has incorporated new technology and innovation into these projects by adhering to “i-home” concept. Additionally, “ Convergence Strategy ” has been implemented to embed the new IT technology into the real estate project development. Energy saving, safety and CRM aspects have been delicately embedded into project development concept to differentiate SC projects from those available in the market and to add value to customers. On top of these, business alliances are to be formed to offer easy and convenient lifestyles to residents, who will get easy and convenient access to financial, decoration and construction and energy saving services, to name a few.
“ SC Asset has gathered all the strengths it has from experience gained in IT and telecom industry and applied it to residential projects. This attempt has proved SC projects to be unique and fulfilling to wide array of needs required by residents. The integration of IT and full service will undoubtedly correspond to customer behavior and needs”, adds Yingluck.
Real estate market has been affected by current political situation, increasing gas price, increasing construction material price and increased interest rate from commercial banks, resulting in delayed decision making to buy a house among potential clients and also in overall decreased market demand. However, the situation will definitely improve during the second half of the year. Normal market situation should soon be resumed and real estate players will adjust themselves accordingly. It can be assumed that overall real estate market is brighter than that of the previous year as the market adjusts itself to correspond to changing market situation.
Mrs.Yingluck further adds that SC Asset has laid concrete plan to achieve its objectives over the past three years. SC Asset stills expect a stable growth to take place. It is expected that revenue from housing project and office rental are major sources of income. However, SC Asset is ready to adjust its strategy to respond to market demand and to clearly differentiate its projects from those of competitors. Project location is one of the key differences. All SC projects have got easy access to major routes to be taken place in the near future. To live in SC Asset project is to get life added value. Residents are certain to enrich the lifestyle of a nicely-prepared atmosphere and surrounding.
SC New projects will be located in numerous locations. The nature of SC project will be more of a low-rise type. 6 projects under 3 major branding include single house, condominium and town house.
1.” Bangkok Boulevard ” is single house type including 3 projects namely 1) Bangkok Boulevard Ram Indra-Navamin Outer Ring, located on 74 1/4 rai and 24 square wah, price range between BHT 6.7-14.5 million per unit, 223 units in total, BHT 1,750 million total project value 2) Bangkok Boulevard Rama V, 242 units of modern colonial single house, range from 52-140 square wah, price range between BHT 4.9 —12 million, BHT 1,630 million total project value 3) Bangkok Boulevard Changwattana, located on 31-0-98.3 rai, price range between BHT 5.79 — 12 million, 116 units in total, BHT 840 million total project value.
2.“ Vista Park ” is town home type including 2 projects namely 1) Vista Park Watcharapon, 3-storey town home on 14 1/4 rai, price range between BHT 2.7-3.9 million, BHT 380 million total project value and 2) Vista Park Vibhavadi, luxurious town home located on 23 1/4 rai 59 square wah, price range between BHT 4.23-6.97 million BHT, 880 million total project value.
3.“ Centric Scene” Condominium is located on Phaholyotin Soi 9, located on central Bangkok land of 1 1/2 rai 38 square wah, 206 units of 24-storey condominium ranging from 45 to 114 square meter per unit, price range between BHT 2.56-7.15 million, BHT 731 total project value.
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