Bangkok--2 Jun--Aziam Burson-Marsteller
Big C has invested 100 million baht to organize marketing activities to celebrate its 13th anniversary. The activities seek to return profits to consumers and boost their purchasing power at the end of the first half and mark Big C’s continued good performance despite the current political and economic situation.
Ms. Jariya Chirathivat, Vice President, Marketing and Communications, Big C Supercenter PLC, said, “To celebrate our 13th Anniversary this June, Big C has spent 100 million baht on marketing activities at Big C stores nationwide. The activities will invite consumers from around the country to participate and will help Big C show our deep appreciation and gratitude to our customers. In addition, the activities will allow us to say farewell to the first half of the year and welcome the second half.
“Throughout our 13 years of operations, we have been committed to delivering the very best products and services to our customers. We will remain committed this year to implementing the ‘Truly Cheap Price’ strategy and to reinforcing our position as a low price leader. Additionally, we are adding excitement to the shopping experience for our customers through outstanding marketing campaigns. For example, the Shop and Call Free campaign, offers modern marketing activities to help customers enjoy shopping via a program to earn free call credit for their mobile telephones. Last month Big C brought 200 lucky customers to Hong Kong with a 4-day, 3-night package under the ‘Free Trip to Hong Kong Disneyland’ promotion. This was one of Big C’s largest promotions at the beginning of this year and was very successful with all of our customers,” said Jariya.
“There is increased competition in the retail sector and there are a range of consumers who all have different needs. Big C, therefore, pays considerable attention to consumer behavior surveys of both Big C and its competitors to gain a clearer appreciation of Thai consumers’ preferences. We continually modify our products to better suit diverse consumer demands and implement exciting marketing activities to generate enhanced brand loyalty for existing and new customers. We believe that Big C is well positioned to satisfy our customers and gain their ongoing appreciation for our presenting unique shopping experiences,” added Jariya.
In Q1 2006, Big C and its subsidiaries recorded sales of 13.519 billion baht, representing an increase of 11.2% from Q1 2005. Net earnings grew to 659 million baht, representing a 24.7% increase in comparison with Q1 2005.
Ms. Pariyanuch Na Taguatung, Director of Marketing and PR of Big C Supercenter PCL, said, “Big C will mark our 13th anniversary with the ‘Happy families at Big C’s 13th Anniversary’ theme, a photo contest. Customers are encourage to send their photos, 4x6 inches in size, and to express their relationship with Big C in a 8-10 sentence essay from now until 18 June. The 8 winners will get vouchers valued at a total of 600,000 baht and will participate in many special activities with Big C. In addition, customers can enjoy many activities provided by Big C in June including a giant birthday cake, in-store parades, store decorating contest, Biggie Bear giving away free balloons and candy give-aways for our younger shoppers.
In addition, Big C will provide customers with exclusive privileges like major discounts on product purchases and increased values. Between now and July 11, 2006, customers can get a free 25 baht coupon off future purchases for every Big C purchase of 500 baht or more. Citibank customers can get an additional 20 baht coupon for purchases of over 1,000 baht using a Citibank credit card or Big C card holders can get 50 gram Colgate Herbal Salt toothpaste for purchases of over 500 baht.
And customers of Big C food centers can enjoy an added value — for every 50 baht worth of coupons purchased, customers receive an additional 10 baht in value, for a total value of 60 baht.
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 45 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th .
For further information, please contact:
Waraporn or Barakorn
Aziam Burson-Marsteller
Tel. 0 2252 9871