Bangkok--12 Sep--Aziam Burson-Marsteller
Big C has spent 26 million baht to launch a big new campaign to give away a luxurious house worth 4 million baht along with weekly prize drawings for gold necklaces. The company expects this campaign to boost sales and enhance customer loyalty.
Ms. Pariyanuch Na Takuatung, Director of Marketing and Public Relations, Big C Supercenter PLC, said that Big C's "Check Price" commercials, which began airing last month to reinforce Big C's position as low price leader, have met with
positive feedback from consumers. She added that Big C would continue pursuing marketing strategies that underscore this leadership. Big C has spent 26 million baht to set up its new "Shop Laek Jaek Baan" campaign, in which customers can
win a house by shopping at Big C. The campaign is Big C's biggest marketing effort for 2006 and the company expects sales to increase by approximately 10-15% as a result of the campaign.
"Big C has organized the Check Price campaign to help customers easily find low price products. In addition, we're continuing to develop marketing activations that give Big C customers an enjoyable shopping experience, while at the same
time offering them the chance to win major prizes like a house. This campaign marks the first time a retailer in Thailand is giving away a house and we believe the campaign will attract customers to shop at Big C", added Pariyanuch.
The "Shop Laek Jaek Baan" campaign runs from September 13 until October 26, 2006. For every 300 baht spent at Big C, customers will receive a coupon to enter a lucky draw for over 60 prizes worth a total of 5 million baht. The grand prize is a house in KC Natural Ville, Bangna-Theparak, valued at 4.1 million baht. In addition, during each of the six weeks of the promotion, Big C will give away ten one-baht gold necklaces, worth a total of more than 100,000 baht.
Customers who use their Big C card or SCB Credit Card to make purchases at Big C will receive an additional lucky draw coupon for every 300 baht they spend.
Furthermore, customers can win an additional lucky draw entry by purchasing any Pantene product.
The deadline for submitting lucky draw coupons is October 26 and the drawing for the house grand prize will take place October 31. The names of winners will be posted at the Customer Service counter in every Big C store.
To stimulate the market, Big C has invested 20 million baht in advertising via integrated media, including 30-second and 15-second versions of its "House" television commercial, which started airing on September 12, as well as print ads, posters and point-of-sale brochures.
"We believe this campaign will shake up the retail industry and offer Thai customers a colorful shopping experience in the second half. We expect this campaign to receive a very warm welcome by our customers, who will have the chance to win a new house. During the current economic slowdown, campaigns that offer opportunities to buy products at low prices and chances to win great prizes like a house should be of interest to our customers. Big C would like to thank our loyal customers," concluded Pariyanuch.
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan "More Than Just Low
Prices" to maximize the highest value for customers at its 47 store nationwide.
For further information about Big C Supercenter, visit our Web site at www.bigc.co.th .
For further information, please contact:
Barakorn Petchnoi or Supaporn Suthamgosol
Aziam Burson-Marsteller
Tel. 0 2252 9871