Bangkok--29 Sep--Minor Group
The Pizza Company, the pizza market leader brand in Thailand under The Minor Food Group plc., has now launched the newest pizza style, ‘Crunchy Cheese Crust Pizza’ a deliciously exciting pan pizza with a new taste sensation that only The Pizza Company can bring to you to share with your friends and family this season.
Mr. Paul Kenny, CEO of The Minor Food Group plc., said “The Pizza Company is now going to launch the ‘Crunchy Cheese Crust Pizza’ in Thailand to further pleasure all our customers and give 100% satisfaction. More over, The Pizza Company is now opening their new flagship store at CentralWorld — the new lifestyle shopping complex in Thailand with 270 square-metres. We are sure that it will increase sales by 30 percent and also increase 20 percent Total Avenue from last year.”
“Although The Pizza Company had launched many new kinds of flavors, toppings or new pizza innovation ideas in the market for over 25 years, we also have to create more new parallel ways of marketing activities for our customers especially for primary targets — teens and the working group with a special promotion on top every month. For the next campaign, we’ve plan to give a privilege promotion for UBC Academy Fantasia Season 3 fan club starting from next month and for delivery order customer receive a special promotion for the new ‘Bird’ Thongchai album for only 125 baht from 155 baht” Mr. Paul said
Now, The Pizza Company has a total of 160 branches through out Thailand, and 68 branches of delivering services and 58 branches for restaurant dine-in. In which 95 branches in Bangkok and 62 branches in upcountry. The Pizza Company plans to expand the new branches to 170 branches in the end of 2006.
Crunchy Cheese Crust Pizza, a new and exciting soft dough pizza with a deliciously tantalizing crust specially topped with Holland’s most famous cheese — Gouda cheese. The cheese has a rich cheesy flavor with a golden and crunchy finish. Crunchy Cheese Crust Pizza, a deliciously exciting pan pizza that is loaded with your favorite heavy toppings and the rich mouth watering taste of the crust topped with traditional import Dutch Gouda cheese — where is known for their expertise in making the best cheese in the world. Crunchy Cheese Crust Pizza starting at 199 Baht with 3 toppings (Tropical load, BBQ chicken bacon and Chicken cocktail).
Enjoy the new Crunchy Cheese Crust Pizza today at The Pizza Company restaurant nearest you, with over 160 branches in Thailand to choose from. For quick delivery, simply dial 1112 and we’ll be there with your order in 30 minutes, served oven Hot! Guaranteed.
For more information please contact:
Public Relations Department
The Minor Group plc.,
Khun Supannee Taniam
Tel. 02-712-2345 Fax: 02-712-2346
E-mail [email protected]
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