Bangkok--5 Oct--Aziam Burson-Marsteller
Bangkok — 4 October 2006: Big C is welcoming winter by launching its “Only @ Big C” Winter Collection in response to strong consumer demand for its line of high quality, affordable and exquisitely designed house brand apparel products. To make the launch festivities even more fun and exciting, Tui and his friends from AF 3 are modeling the new fashions in an exclusive Big C fashion show.
Ms. Pariyanuch Na Takuatung, Director of Marketing and Public Relations, Big C Supercenter PLC, said, “House brand products represent an increasingly higher share of the market, especially in the clothing segment. Big C sees great growth opportunities for our ‘Only @ Big C’ line, which is popular among children, teenagers and adults nationwide.”
Big C’s research confirms that major customers are very familiar and comfortable with “Only @ Big C” products, which are available in six labels, including Modabimbi — fashion for infants and toddlers, Emily — fashion for cutie girls, Dondolio — fashion for boys who are smart and adventurous, C-Zone — women’s casual and trendy wear, FFWD men’s casual wear, and The Cove — ladies’, men’s and kids’ denim wear.
Since last year’s launch of Big C’s Summer Collection, customers have widely accepted the ‘Only @ Big C’ line and total sales of these six brands has increased by 25%. Big C’s products have been especially popular with teen boys and girls and the company is targeting an additional 20% increase in sales from its Winter Collection.
Big C’s Winter Collection 2006 focuses on clothing that is suited for family outings, parties and traveling to cooler parts of the country, like the mountains or forests. The collection offers choices to wear to a variety of occasions and can be worn in layers to adapt to cooler or warmer climates. Styles are available in a range of colors, which can be coordinated in a monochrome theme or mixed and matched for a bit more fun.
“Big C has a dedicated team to continually design high-quality attractive designs to expand the range of clothing choices we can offer our customers. ‘Only @ Big C’ product emphasize outstanding design, high quality and affordable prices and are only available at Big C. To reinforce the line’s brand image, Big C is pleased that AF 3 stars Tui, Boy, Mint and Sara will show off Big C’s chic clothes in a fun and exciting fashion show,” Pariyanuch concluded.
To commemorate the launch of the Winter Collection 2006, Big C has organized the “Ultimate Only @ Big C Shopper” campaign, offering free tickets for the AF3 School Bus Concert to the 25 customers who spend the most on products in any of the ‘Only @ Big C’ line’s six brands, including Modabimbi, Emily, Dondolio, C-Zone, FFWD and The Cove. The promotion runs until 12 October 2006. More information is available at the customer service booths at Big C stores in Greater Bangkok.
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 47 stores nationwide, including 23 stores in Greater Bangkok and 24 stores in up-country. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th .
For further information, please contact:
Supaporn or Barakorn
Aziam Burson-Marsteller
Tel. 0 2252 9871
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