Bangkok--8 Nov--Aziam Burson-Marsteller
True Move and True Money Customers Throughout the Country Will Have the Chance To Win The Largest Game Show Prizes Ever — Up To 100 Million Baht
True has come up with a revolutionary idea to thank True Move and True Money customers nationwide. It has announced jointly with Workpoint, the well-known game show producer, the launch of a new game called “Win One Million or One Hundred Million Baht Challenge With True Move,” (Ching Lan Ching Roi Lan) a spectacular game show that is offering the highest prizes in the history of Thai television.
Every time customers top up a True Move Prepay account or make a monthly payment on a True Move Postpay account, or do a True Money transaction using a True Move SIM, they can enjoy instant lucky prizes such as a free bonus for calling credit and a chance to compete for prizes of gold valued from 10,000 to 100 million baht, without the need to send entries or SMS.
All True Money and True Move customers are eligible to participate in the “Win One Million or One Hundred Million Baht Challenge With True Move,” scheduled to start on November 8, on “Ching-Roi-Ching-Lan” on Channel 7 at 22:30 hrs.
Mr. Supachai Chearavanont, President/Chief Executive Officer, True Corporation Plc. said that the “Win One Million Or One Hundred Million Baht Challenge with True Move,” in which True Move has joined with Workpoint Entertainment, increases the “best value” proposition the company offers its customers and thanks Prepay and Postpay customers who use True Move services on the True Move SIM.
“True Move has chosen TV as the best way to take the campaign to our customers nationwide. Programs produced by Workpoint, recognized as a producer of quality programs, have the highest ratings with millions of viewers. True Move is confident the “Win One Million or One Hundred Million Baht Challenge With True Move” will be a show all Thai viewers enjoy, especially with the opportunity to win gold valued 100 million baht simply by using the services of True Move and True Money,” said Mr. Supachai.
“True Move decided to sponsor this program because it is a fun game show that offers a chance to win the largest prizes in the history of Thai television. It is a great way to increase the value True Move and True Money delivers to our customers across Thailand and offer New Year’s gifts to customers who use our services,” he added.
Starting November 8, every time True Move Prepay customers top up money through any channel, or True Move Postpay customers make a monthly payment, they will receive one entry in the “Win One Million or One Hundred Millions Baht Challenge With True Move.” Every time customers use the True Money service (top up-pay-transfer-withdraw), they will receive three entries in the contest. All true money customers are eligible for a bonus of 50 baht calling credit, with up to 4,000 prizes per day.
Each week over five weeks, twenty lucky customers will win prizes of gold valued at 10,000 baht, with a total of 100 prizes being rewarded. They will also be eligible to compete for a jackpot of gold worth up to 100 million baht in the “Win One Million Or One Hundred Millions Baht Challenge With True Move” on January 3, 2007.
Mr. Phanya Nirunkul, Chief Executive Officer of Workpoint Entertainment Plc said: “I am pleased and honored to be the producer of this historic program “Win One Million Or One Hundred Million Baht Challenge With True Move” with True Move as the sponsor. The special edition of “Ching-Roi-Ching-Lan” can be considered a new phenomenon for Thai game shows, with a lucky person having the opportunity to win gold valued 100 million baht.
Every week 20 lucky customers who use True Move and True Money services will be chosen over a five week period, making a total of 100 customers eligible for selecting the 5 single digit numbers. Out of these 100, seven who pick the numbers with the closest match to the jackpot number will be eligible to participate in the jackpot 100 million baht challenge on stage. If there is no exact match with the jackpot number, the remaining contestant on stage will win a prize of gold worth one million baht.
“For the spectacular ‘Win One Million or One Hundred Million Baht Challenge With True Move,” an elephant, the symbol of Thailand, will help choose the jackpot numbers. It will pick the five single digit numbers and put them in order. This will make the show more exciting for viewers and competitors. As the game’s producer, I am confident that the ‘Win One Million or One Hundred Millions Baht Challenge With True Move’ will attract viewers nationwide with many lucky people joining in the prize draws. The game is simple and everybody has an opportunity to become a 100 million baht millionaire over night,” added Panya.
“The new ‘Win One Million or One Hundred Million Baht Challenge With True Move’ is a new campaign to deliver more value to True Move Prepay and Postpay customers and those who use services on the True Move SIM. Customers do not have to send any entry or SMS — all they need to do is to use our service to have a chance to win some of the largest prizes in the history of TV game shows in Thailand. We are confident that the campaign will delight all of our customers as it serves as a way to express our thanks to all True Move subscribers,” concluded Mr. Supachai.
About True Move Company Limited:
True Move (formerly known as TA Orange), a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 5.4 million customers (June 2006) throughout Thailand. True Move’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage, quality, and best value services. Leveraging its relationships with True Corporation and the CP Group, True Move offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th
For more information, please contact:
PR Department, True Group
Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772 Email: [email protected]
Sisadhi Reuben Tel: +66 (0) 2643 2463 Email: [email protected]
Thadhamon Chanthana Tel: +66 (0) 2643 2466 Email: [email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul Tel +66 (0) 22529871-7 Email: [email protected]
Jaruwan Vorarakthananune Tel +66 (0) 22529871-7 Email: [email protected]
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