Bangkok--7 Dec--Aziam Burson-Marsteller
Big C is preparing New Year hampers to satisfy all levels of customers satisfaction from low price to premium hampers as well as healthy product hampers starting at 267 baht. Big C is applying a strategy of offering free vouchers for customers to purchase products with 0% installment for 3 months.
Ms Pariyanuch Na Takuatung, Director of Marketing and Public Relations, Big C Supercenter plc said that the end of the year is the high season for retailers as consumers will shop for gifts for all the New Year’s festivities. Consumers who previously were more cautious about spending due to the economic slowdown are starting to spend more as the economy recovers. Big C has decided to arrange a “Happy hamper shopping for New Year at Big C” program to stimulate more consumer purchases. Big C provides 50 different types of New Year’s hamper formats with over 150 product items for consumers from now until January 15, 2007 at all Big C stores.
“In addition to a pricing strategy featuring low price hampers as seen every year, this year Big C is also attracting high-end customers with premium hampers to meet various target demands. Moreover, our fresh food department provides fruit hampers with Good Luck for the New Year and Wealth concepts and customers can choose any fruits as part of their customized orders. For rattan hamper and artificial flowers, we buy from local communities in Amphur Poth Thong, Amphur Sawang Ha, Amphur Viset Chaichan, Ang Thong province; Amphur Bang Pa Han, Phra Nakhon Si Ayutthaya province and the Occupation Promotion Group in Surin province in order to support the OTOP project.”
Big C provides hampers are as follows: Low price hamper, in the range from 267 — 1,559 baht, Delicious hampers, from 900 — 1,500 baht, Healthy hamper, from 505 — 1,475 baht and Premium hampers from 2,119 — 4, 299 baht. Moreover, customers will receive a 600 baht voucher when buying hampers valued a total of 10,000 baht, a 2,000 baht voucher when buying hampers for 30,000 baht, a 3,500 baht voucher when buying hampers for 50,000 baht, a 12,000 baht voucher when buying hampers for 100,000 baht and a 26,000 baht voucher when buying hampers for 200,000 baht. Customers who buy hampers totaling 200,000 baht can accept the vouchers or alternatively get a 10% discount on their purchases.
“Moreover, Big C has free delivery service to customers who have little time and would like to order big lots. We also provide 0% installment for 3 months to increase customers’ purchasing power. Customers who use their Shopper Card to buy products will get another 5% discount on their purchases. We estimate that more encouraging market trends, our end-of-year sales strategy and installment plan will lead to sales of all hampers that will be 10-12% higher than last year,” concluded Pariyanuch.
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 48 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th .
For further information, please contact:
Barakorn Petchnoi or Supaporn Suthamgosol
Aziam Burson-Marsteller
Tel. 0 2252 9871
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