Bangkok--7 Dec--SET
A recent survey of retail investors and the brokers showed that 84.90% of investors and 97.90% of brokers expressed satisfaction with SETTRADE.Com Co., Ltd. (SETTRADE)’s performance, SETTRADE CEO Ms. Chanisa Chutipat announced.
“Client feedback from this survey leads us to further improve our services and maintain our competitive edge as an internet trading platform. The vast majority of the 2,125 retail investors asked found the services easy to use and well-designed. Members were overwhelmingly positive about the system’s user-friendly screen, design, up-to-date information and SETTRADE’s marketing team,” she continued.
An additional study of retail investors by Kasetsart University graduate students found that investors rated the ease and speed of the internet trading service as most important. The second most important feature was the system’s security and user-friendly design.
Research into investor behavior showed that 42% chose to trade on the internet because it enabled them to trade independently and with security. However 58% stated that they would not trade on the net because of security fears. Some of those concerned about security intended to do so when they felt confident enough to trade independently.
“SETTRADE will develop services to reassure those who are concerned about security and handling the system competently,” Ms. Chanisa said.
As of October 31, 2006, internet trading turnover was THB 37.86 billion, or 6.91% of total trade. There were 107,546 internet trading accounts, up 17.46% from end-2005. This year SETTRADE, in collaboration with Korea's Daishin Securities, successfully developed an internet trading system for derivatives, currently being used by 13 brokers, Ms. Chanisa added
For more information on internet trading, please visit www.settrade.com/itrade Information is also available from the SET Call Center on 0-2229-2222 or [email protected] . Interested persons can contact any of the brokerage firms currently working via the SETTRADE platform.