Bangkok--14 Dec--124 Communications
Sumsung has successfully become global top brand taking a lead in LCD TV market of the Q3 charts both in unit and revenue share after DisplayResearch announced its research on the entire TV market.
Sumsung Electronics Company Limited reported that according to DisplaySearch the display market research group, Samsung televisions led the Q3 charts in unit share and revenue for the entire TV market, as well as for the first time, leading within the LCD TV market in unit share and total revenue. This has helped Samsung to continue the lead it already gained since Q2 in the Flat Panel TV category for both unit share and revenue with the fastest-growing rate. As a result, Samsung has leapt forward to truly become the global top brand.
According to market survey in the third quarter, all Samsung’s TV product sales have reached 5.1 million units or 11.2% market share increasing from 10.6% in the second quarter and 8.9% in the first quarter. The market share in terms of value, Samsung still remains the market leader in all three quarters of 2006 with US$3.8 billion in the third quarter (or 140 billion baht) or 15.2% share increasing from 14.6% in the second quarter and 12.9% in the first quarter. With all Samsung TV product sales, its market value has reached over US$10 billion (or 370 billion baht) increasing from US$6.5 billion (or 23.4 billion baht) in 2005.
In LCD TV product line, Samsung has been on top of the market in the third quarter with 13.2% share in quantity stepping up from 13% in the second quarter and 12.5% from the first quarter, and 15.6% share in value stepping up from 15.4% in the second quarter and 14% in the first quarter.
Arnut Changtrakul, Vice President of Thai Samsung Electronics Co., Ltd. said according to the quarterly market data in past last three years, Samsung has reached the top position of the market share in both value and quantity with LCD TV as a leading product, which has remained on top at 13.2% in terms of quantity and 15.6% in terms of value.
“Thanks to all lines of products especially Bordeaux series that sold over 2 million units, and Mosel series, a High-Definition LCD TV”, Said Arnut.
“Considering flat screen TV market, Samsung is strong in both LCD and Plasma TV products. We have been able to maintain our position as a market leader for two consecutive quarters with 13.5% share in the third quarter and 13.1% in the second quarter as well as a leader in market value in all three quarters with 15.5% share increasing from 14.7% in the second quarter and 13.9% in the first quarter”, said Arnut.
“Samsung is aiming at massive market in various countries with LCD TV and Plasma TV as our leading products provided in premium tier. This has given Samsung the opportunity to become market leader in both value and quantitative market share. In addition, we shall maintain our global brand recognition through our continuous research and development of new TV products that fit all life styles and customers’ need around the world”, added Arnut.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
About Thai Samsung Electronics
Thai Samsung Electronics Co., Ltd. is the leader in consumer electronics, IT and mobile phone market. In 2005, the company achieves sales of over Baht 15.8 billion with the majority of market share in Projection TV, Plasma TV, Flat screen TV, LCD monitor, computer monitor, refrigerator — both side-by-side and two-door. The company currently employ about 2,400 people for its Bangkok office, Bangkok and provincial service centers, and plants in Cholburi, which consist of three main business units: Digital Appliance Business, Digital Media Business, and Telecommunication Network Business. For more information, please visit www.samsung.com.th
For more information, please contact:
Prinda Nilthachan Chaiwat Simawattana
Thai Samsung Electronics Co., Ltd. 124 Communications Pcl.
Tel: 0-2695-9169 Tel: 0-2662-2266 ext. 237
Email: prinda@samsung.com Email: [email protected]
Click for photo release at www.thaipr.net