Bangkok--4 Jan--Aziam Burson-Marsteller
During the New Year’s holidays, True Move reported a substantial increase in SMS (Short Message Service) with
12.8 million SMS being sent during the period December 31, 2006 — January 1, 2007.
“New Year’s is undoubtedly by far the most busy period for sending greetings to family and friends,” says Mr. Suphakit Vuntanadit, Director of Marketing - True Group and (Acting) Director of Customer Experience Relationship Management, True Corporation Plc. “Text messaging from mobile phones has become one of the most popular ways of conveying good wishes during the festive season. It is simple, short, to-the-point, and instantaneous because the message can be accessed by the receiving party there and then.”
For the period covering December 31, 2006 to January 1, 2007, a total of 12.8 million SMS were sent representing an increase of 4.6 million or 56% over the same period last year (8.2 million SMS). These SMS constitute text messages sent from True Move mobile phones within the network as well as across to other networks.
For more information, please contact:
PR Department, True Group Ref: (003) 04/01/2007
Sisadhi Reuben Tel: +66 (0) 2643 2463 Email: [email protected]
Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected]
Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul Tel +66 (0) 22529871-7 Email: [email protected]
Jaruwan Vorarakthananune Tel +66 (0) 22529871-7 Email: [email protected]