Bangkok--5 Feb--Aziam Burson-Marsteller
Big C has announced its 2007 Chinese New Year celebrations campaign with a theme of having fun and saving money. The campaign will include premium-quality food items and other traditional offerings used by Thai Chinese customers. To further the celebrations and reward customers, Big C has also launched an innovative golden house pendant and buy one get one campaigns.
Pariyanuch Na Takuatung, Director of Marketing and Public Relations, Big C Supercenter PLC., said, “Chinese New Year remains the major festival for our Thai Chinese customers. Before the Chinese New Year, people will clean their homes to prepare for the celebration as well as shop for special premium food products that will serve as spirit offerings. Many will also shop for new clothes to look their best during the Chinese New Year celebrations. Therefore, Big C is offering low prices on over 1,000 items including cleaning supplies, Chinese-style clothing and accessories, home decorations and attractive red Angpao envelopes to meet the needs of our customers. Shortly before the holiday, Big C will offer a range of top-quality fresh foods including pork, chicken, ducks, eggs, fish, vegetables, fruits and other items used as spirit offerings to provide consumers with more convenience and help save their time.
“The Chinese New Year Festival is a major spending occasion for many consumers. This year, Big C is featuring a wide range of products for the seasonal celebration, with each product category offering great variety with up to 30 items. To reinforce our pricing leadership, we have launched the Buy One, Get One campaign for more than 150 consumer product items at all Big C stores. This ensures more savings for customers when they shop at Big C,” added Ms Pariyanuch.
To welcome the coming Chinese New Year, Big C is also holding the Shop at Big C and Win A Golden House Pendant campaign. Based on consumer insights indicating that purchases of gold as a gift continue to be very popular during the Chinese New Year, Big C is offering gold prizes in its 2007 Chinese New Year campaign. Customers who spend 400 baht or more from today until February 27, 2007, will receive an entry form for the Shop at Big C and Win A Golden House Pendant campaign. Customers simply fill in the form and submit it for a chance to win a 1-baht golden house pendant worth 13,000 baht. Every week for four consecutive weeks, 25 prizes will be awarded, with a total of 100 prizes with a cumulative value of 1.3 million baht. Every 400 baht payment made via Big C card or MasterCard will also be given an additional entry form.
The electrical appliance department at Big C is holding a special campaign, offering Big C Shoppers and Big C cardholders three special benefits including: 1) 0% interest for up to 48 months; 2) a 10-baht gift voucher with the purchase of participating products using the Big C Shopper card; and 3) a 25-baht gift voucher for every Big C card purchase of over 1000 baht.
“Our marketing programs are delivering new experiences and fun to customers while offering more savings, which meets the needs of all customers who require premium-quality merchandise at reasonable prices. These initiatives reinforce Big C’s leadership position and enhance brand loyalty among our valued customers,” concluded Ms Pariyanuch.
For further information, please contact:
Supaporn Suthamgosol or Satida Sritunyathorn
Aziam Burson-Marsteller
Tel. 0 2252 9871
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