Bangkok--21 Feb--eTurboNews
Industry stakeholders who have made outstanding contributions to responsibly develop and successfully promote travel and tourism in Asia Pacific can now submit entries to the 2007 Pacific Asia Travel Association (PATA) Gold Awards programme.
PATA Gold Awards 2007 is open to both PATA members and non-members. The deadline for entries is April 30.
Judged by panels of experts, the Gold Awards recognise exceptional achievement in six broad categories:-
1) Marketing Campaign (five Gold Awards and one Grand Award)
2) Environment (three Gold Awards and one Grand Award)
3) Heritage & Culture (two Gold Awards and one Grand Award)
4) Education & Training (one Gold Award and one Grand Award)
5) Marketing Media (nine Gold Awards)
6) Travel Journalism (four Gold Awards)
In total, PATA will present up to 24 PATA Gold Awards and four elite PATA Grand Awards at a special September 28 lunch at Grand Bali Hyatt, Indonesia, during PATA Travel Mart 2007.
Highlights of winning entries will be on display at the Mart for delegates to enjoy, and Award recipients will be featured in the 'Winners' Showcase' souvenir booklet.
PATA Gold Award winners inevitably attract invaluable travel trade media coverage via PATA press releases and will be entitled to leverage the prestigious PATA Gold Awards 2007 logo on their Web sites and collateral.
Sponsored by the Macau Government Tourist Office (MGTO) for 12 years, the PATA Gold Awards set industry standards for excellence and innovation.
MGTO Director Mr Jo?o Manuel Costa Antunes said: "MGTO is proud to continue our association with the prestigious PATA Gold Awards. For 12 consecutive years we have been sponsoring this leading travel awards programme in the Asia Pacific region.
"By recognising those who have made outstanding contributions to the tourism industry we believe that we are helping to inject new concepts in the sector, stimulating it to evolve to new levels.
"Macau is facing unprecedented tourism growth and more than ever we know that excellence and innovation are a must for the industry to thrive."
PATA President and CEO Mr Peter de Jong said: "We are delighted that the MGTO remains committed to helping PATA identify and acknowledge excellence in our industry."
Click for photo release at www.thaipr.net