Bangkok--28 Mar--Integrated Communication
LION launches ‘Kodomo Dust Free Lotion Powder’, the brand-new innovation from Kodomo for modern moms and new-generation women. The new product was developed as a result of extensive and thorough studies on consumer behavior, and helps further underlines the status of ‘Kodomo’ as the leading innovator of baby and children’s products in Thailand. The product targets a new group of consumers, which are teenagers and young workers.
Mr. Boonyarith Mahamontri, Managing Director of LION Corporation (Thailand) Ltd., revealed that,The total market for baby powder in Thailand was estimated to be around 2,000 million baht in 2006. Currently, Thailand’s market for baby and children’s products is enjoying constant growth, with potential to grow even further. New-generation parents are paying better attention to the hygienic care for their children, and therefore, have become more selective in choosing the very best products for them.
At LION, we have invested over 100 million baht on extensive research studies on consumer behavior and developed technology, as a result to created the groundbreaking ‘Kodomo Dust Free Lotion Powder’. The new product is hygienically safe and aims to respond to the demand of modern moms and dads.
“The new ‘Kodomo Dust Free Lotion Powder’ has been specifically developed for the better healthcare of children and babies. Thorough and extensive research studies have been conducted to minimize any harm to the little ones. It’s an ideal innovation for modern parents who take very good care of their kids.” Mr.Boonyarith said.
Mr.Boonyarith further noted that the new ‘Kodomo Dust Free Lotion Powder’ is a perfect combination of nourishing moisturizer and powder. When applied, the moisturizer will be quickly absorbed into the skin, leaving a smooth, moisturized and healthy surface. The product works wonders in preventing rashes and makes the skin of babies soft and smooth. It has also been clinically proven to be safe for use with sensitive skin, as well as,safe for children with respiratory problems or allergies.
According to Mr. Boonyarith, LION is confident that the new ‘Kodomo Dust Free Lotion Powder’ will receive a very warm welcome from modern moms, especially who are taking care of children from their first days to when they are 6 years old. The company’s research findings also indicate that the young generation aged around 18-35 years and adults aged 50 years or higher are the two emerging target groups with high potential. People today now use both lotion and powder in their daily life, and therefore they are very likely to be attracted to the convenience and quality of ‘Kodomo Dust Free Lotion Powder’.
A substantial budget of over 100 million baht has been allocated for marketing and public relations activities. Such activities include product demonstrations and giveaways to encourage target consumers to try out the new product. And when they do, we are confident that they will become repeat customers. The new television commercial for this product will start airing on March 27th.
For more information, please contact:
Usanee Thavornkarn
Integrated Communication Co., Ltd.
Tel. 0 2354 3588 Email: [email protected]