Bangkok--23 Apr--Aziam Burson-Marsteller
4 Stars Leads Strong Men To Set A New Ripley’s Believe It or Not Record
Rexona by Unilever, the world’s best selling deodorant brand, today made Thai history with a demonstration of extreme strength, as 100 extreme men carried Thailand’s heaviest catwalk to the amazement of spectators at Bangkok’s Siam Paragon. The event aims to challenge consumers to prove that although men engage in extreme challenging activity that requires a lot of power, Rexona Men always offers double protection, and will never let them down, so that they can feel confident. Four stars including Note, Ex, Mike, and VJ Por will lead these men in carrying the catwalk.
According to Ripley’s Believe It or Not! the catwalk and performers carried by these men weighs over 1,000 kilograms, by far the heaviest ever carried in Thailand. This awesome event was arranged to clearly and dramatically demonstrate the effectiveness of the new Rexona Men deodorant.
The Extreme Men United catwalk event by Rexona Men was held at Parc Paragon in front of the Siam Paragon shopping center at 4:00 pm and attracted a crowd of thousands of Bangkokians and tourists alike. The event lasted over an hour and involved a number of extreme performances that took place on the catwalk, as it was being carried by Rexona’s extreme men. The extreme men performances included a stunt show, Greco-roman wrestling and even wrestling by four authentic sumo wrestlers. Somporn Naksuetrong, General Manager of Ripley’s Believe It or Not! Thailand was also on hand to validate the uniqueness and historical significance of the event and provided an official certification to Wannipa Bhakdibutra, Vice President — Home and Personal Care for Unilever Thai Trading Co., Ltd.
“This exciting once in a lifetime event was arranged in order to demonstrate, in an extreme way, the outstanding efficacy and strength our new Rexona Men deodorant,” said Wannipa Bhakdibutra, Vice President — Home and Personal Care for Unilever Thai Trading Co., Ltd. “Through this special event we not only drive home the special benefits that Rexona Men offers to real men across Thailand but we directly hit the heart of our target consumers and build our brand at the same time. Rexona Men is designed especially to meet the special needs of men. Our research has shown that men sweat twice as much as women and thus men need a deodorant with double protection and efficacy.”
Participating alongside the extreme men in the event were four of today’s hottest male stars Watcharaboon Leesuwan (Note), Piya Vimooktayon (Ex), Mike Kingpayom and Warot Pittakanont (VJ Por). These entertainment icons demonstrated their strength and the strength of Rexona Men to the delight of their fans.
“What better way to showcase the double protection power of Rexona Men then by having 100 extreme men, including four superstar celebrities, use it and then perform a massive show of strength under the hot sun. The whole time these real men were carrying the 2.7 ton catwalk they were totally protected from odor and had complete confidence, even with so many fans around them. We are very proud to be able to set a new record for Thailand while also exciting and inspiring Thai men throughout the country,” concluded Wannipa.
Rexona Men is available in 2 protection formulas: Rexona Men Ice Cool and Rexona Men Power both of which come in 4 sizes and 3 consumer-familiar formats including 1) 150 ml spray at 119 baht, 2) 40 ml roll-on at 65 baht, 3) 25 ml roll-on at 38 baht and 4) 20 ml dry stick at 65 baht.
About Unilever
The Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 70 years. Unilever offers Thai consumers a wide range of leading brands in four categories. Home Care products - Breeze, Omo and Surf detergents, Comfort Fabric softener, Sunlight dishwashing liquid, Vim floor cleaning products. Personal Care Skin Care and Cleansing - SunSilk, Clinic Clear hair care products; Axe, Rexona deodorant, Close-Up toothpaste and Dove. - Pond’s, Vaseline, Citra skin care products and Lux.
Ice Refreshment and Foods include Wall’s Ice Cream, Knorr, Lipton and Bestfoods, and Unilever Network
For more information, please contact:
Woranuch Techatanachuen or Duangnead Chevavichavankul
Aziam Burson-Marsteller
Tel. 0 2252 9871
Email: [email protected]
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