Bangkok--25 Apr--Bangkok Bank
Bangkok Bank has successfully completed its latest credit card and Be1st card promotional campaign which offered three lucky customers the ‘Perfect Life with Bangkok Bank’ by giving away three fully-furnished condominium units in the i-House Laguna Garden project. The campaign successfully stimulated card spending by 18 percent, in line with the bank’s target. The bank has plans for further campaigns as the year goes on.
Bangkok Bank Senior Vice President Shoke Na Ranong said the bank received great feedback from the ‘Perfect Life with Bangkok Bank’ campaign which offered credit card and Be1st card holders the chance to win one of three condos by spending on their cards between December 16, 2006 to March 15, 2007. Every Baht 1,000 spent using a Bangkok Bank credit card or Be1st card during the campaign earned card holders another entry into the prize draw for one condo each month.
The campaign successfully grew card spending by 18 percent during the campaign period.
“Bangkok Bank continues to offer its card holders a variety of reward campaigns with benefits that match our diverse customer base and their spending habits. However, we also encourage card holders to spend wisely and within their budget. That is why our marketing campaigns always offer benefits and privileges which are useful to our customers,” Mr. Shoke said.
The three lucky winners are: Mr. Larpsak Rujiralai, a steward at Northwest Airlines who holds a Bangkok Bank MasterCard credit card; Mr. Prasart Kusermmit, a civil engineer who holds a Bangkok Bank Visa Gold credit card; and Mr. Krissada Kaewnual, a sales clerk who holds a Be1st card.
The three winners can now move into their new homes at City Realty’s i-House Laguna Garden project on Royal City Avenue, located close to businesses, shopping centers, entertainment, restaurants, public parks, and expressways. Each condominium unit is worth Baht 1.4 million, which brings the total value of the campaign to Baht 4.2 million.
The ‘Perfect Life with Bangkok Bank’ campaign reflects the bank’s on-going policy to provide benefits and privileges to its credit card and Be1st card holders. Bangkok Bank has given away lifestyle rewards such as gold bars and chains, Toyota Yaris and Nissan Tiida cars, and has special discounts at more than 1,001 restaurants, leading hospitals, and hotels and resorts nationwide.
For more information, please contact:
Promporn Vejjajiva (Tang) Tel: 0-2530-2709
Thanatchaporn Jaruwanakul (Gift) Tel: 0-2353-5348