Bangkok--26 Apr--Grayling
In the first ever initiative of its kind for an airline, British Airways is inviting young travellers to join an advisory board created to develop its brand and services in line with young people’s thinking.
The British Airways Kids’ Council, will consist of 12 young people (aged eight — 14 years) from across the globe and will be chosen by a panel of British Airways marketing and brand experts.
Julianne Rogers, Manager Thailand British Airways said: “The aim of the advisory board will be to influence the way in which British Airways as a brand develops its services for this group of people. Children have great imaginations that are free from constraints, so can provide valuable insights and creative ideas. And above all, kids are very honest so will be able to teach us a lot about what really matters when moving a business forward and being in touch with the customer. As such, we’ll be looking for honesty, good and unusual ideas, and a sense of fun when recruiting the members.”
She added: “Children are very important to British Airways, both those who fly with their families and on their own. We have seen an increase in the number of young people flying in recent years. The children of today are the travellers of tomorrow and we take seriously as a consumer group in their own right. Forming the Kids’ Council will help us shape our service to them.”
To apply to be one of the 12 members of the Kids’ Council, young flyers should write 200 words in English explaining why they should be on the Council, the ideas they have and the things they enjoy most about flying.
Entries should be emailed to [email protected] by Friday 27 April 2007. The Kids’ Council will be formed from the 12 strongest entries. To qualify, entrants must be aged 8-14 years and have flown on British Airways once in the last 18 months.
Once formed, the Kids’ Council will meet twice a year at British Airways’ headquarters near Heathrow, the nerve centre of the company where all major decisions are made. Terms and conditions apply.
For further information, please contact
Stephanie Batot or Nuttaporn Tangwongsan
Grayling (Thailand)
[email protected] ; [email protected]
Tel: 02 231 8434
Fax: 02 231 8121
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