Bangkok--17 May--Aziam Burson-Marsteller
Big C Supercenter delivers the new “Big C Shop and Get Rich via Monopoly” campaign to stimulate more consumer spending at Big C
and to further reinforce its Enjoy shopping at Big C image.
According to Ms Jariya Chirathiwat, Vice President, Marketing & Communications, Big C Supercenter PLC., “Big C is continuosly
focused on holding world renowned, fever-based campaigns that are built on its innovative marketing strategies. Big C just launched the new
Big C Shop and Get Rich via Monopoly campaign using a dart throwing Monopoly game that is very popular aboard and translated into 26
languages including Thai. It is known in Thailand as the ‘Millionaire Game’. Big C customers can enjoy the game and win many prizes. The new
campaign reinforces the “Shop at Big C and Get Richer Everyday” theme. Since early-2007, Big C has launched many campaigns under the unique
“Shop at Big C and Get Richer Everyday” marketing strategy on several occasions, including “Shop at Big C and Win A Golden House Pendant”,
“Rich in Summer with Ngeng Neeng Ngeng (Money)” and the new one, “Big C Shop and Get Rich via Monopoly”. More than 20 million baht was set
aside for marketing communication activations. This campaign is expected to stimulate a 15 percent increase in sales.”
“Big C Shop and Get Rich via Monopoly marks another fun shopping experience that customers will enjoy as it incorporates fun and
exciting games with more than 5 million baht in prizes. Monopoly continues to attract a lot of fun and excitement in many countries. aboard.
Big C therefore wants to deliver this same experience to Thai customers and create a fun and appealing shopping environment. This will help
in creating a more colorful shopping experience as reflected in our Fun and Truly Cheap Shopping for Thais concept,” added Jariya.
Big C has joined a total of 50 local and multinational suppliers including Coke, P&G, Laurie, Johnson & Johnson, Dumex, Testo,
Panasonic and others to bring a caravan of more than 150 product items into this campaign. Customers can select the products they want and
are eligible to win the exciting Monopoly game.
Big C Shop and Get Rich via Monopoly runs from today until May 30, 2007. For every purchase of at least 500 baht, customers who
shop at any Big C Supercenter store are eligible to play a game under the Big C Shop and Get Rich via Monopoly program. You can throw 3
darts in a game. Any customer who purchases items with a Big C card or Citibank credit card or has any participating product incorporated
into their receipts will be allowed to throw 4 darts in a game. Scores will be collected via three successful throws of the darts.
Customers who achieve the highest scores will be selected to be the representatives of each Big C store to join the national championship
competition in Bangkok in mid - June, 2007 with the winners receiving prizes worth more than 300,000 baht.
In addition, Big C enhances the opportunity to join the Shop Call Free campaign. Customers who show their receipts featuring any
participating product item under the Shop Call Free campaign will receive a 20 baht calling fee at no cost.
“The Big C Shop and Get Rich campaign is expected to provide an appealing and exciting shopping experience for customers at all
Big C stores nationwide,” concluded Jariya.
Big C Q1 sales increase by 7.2%
The operating results of the Company and its subsidiaries for the first quarter of 2007 reflect that net sales amounted to Baht
14,487 million, which represented an increase of 7.2% over the same period of last year. The Company recorded a net profit of Baht 672.6
million, which represented an increase of 2 % over the same period of last year. These increases were encouraging especially given the
negative affects earlier this year of the slowing economy, bomb threats in many areas throughout the country which impacted consumers’
willingness to shop and an unstable political environment. Consumers continue to welcome Big C’s successful positioning as a price leader
and marketer of essential consumer goods. Big C’s strict standards for product quality and service will enable the Company to maintain its
leadership position in this competitive market segment. Big C’s marketing strategies are also a key factor in retaining brand loyalty
support.
The marketing strategies that differentiate Big C from its competitors and help support customer loyalty in Big C include: 1.
Providing low price products and using a truly cheap pricing strategy; 2. Focusing on over 30 Big C house brands including Only @ Big C
house brand apparel, household equipment, and consumer products i.e. Leader Price and First Price brands. 3. Ongoing sales promotions for
many departments i.e. Buy Two, Get Safe campaign for the Chinese New Year festival and the Buy One, Get One campaign for summer.
Items Q1/50 Q1/49 Change (%)
(million bath) (million bath)
Net Sales 14,487 13,519 +7.2
Rental and Service Income 647 576 +12.3
Other income 1,603 1,344 +19.3
Net Profit 672.6 658.5 +2
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C
Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize
the highest value for customers at its 50 store nationwide. For further information about Big C Supercenter, visit our Web site at
www.bigc.co.th .
For further information, please contact:
Satida Sritunyathorn or Supaporn Suthamgosol
Aziam Burson-Marsteller
Tel. 0 2252 9871
Click for photo release at www.thaipr.net