Bangkok--18 May--DTAC
Toyota, Motorola, Yamaha and Happy together with Nok Air join force to launch the “2nd Bt60 refill card” in the theme of ‘Happy Fan Pun Tae’ campaign offering over 12 million baht lucks for customers
Happy from DTAC joins with Mobility Partners — Toyota, Motorola, Yamaha, and Nok Air to introduce the 2nd Bt60 refill card campaign dubbed ‘Bt 60 card Happy Fan Pun Tae’ (Genuine Fan) to give prizes worth over 12 million baht to customers. The collaboration will stir up the refill card market while enhancing business among partners. The campaign starts from today until August 25, 2007. The lucky draw will take place every Friday in ‘Fan Pun Tae’ game show.
DTAC’s Chief Executive Officer Sigve Brekke said that the ‘Bt60 Happy Fan Pun Tae’ proves the success of both ‘Refill Marketing’ and Partnership, implemented since first campaign. We start the second collaboration right away once we know that the first campaign succeeded. In the first campaign, which lasted for 6 months, 45 million of refill cards were sold out completely within the first two months before the campaign ended. Honored by our existed partners and also the new partner, Nok Air, we produce the new style of a refill card to allow customers to enjoy the ‘question and answer’ game on a card. We increasingly produce the card up to 54 million, worth totally 3,000 million baht and the total prizes also increased up to 12 million baht. We will make a lucky draw in ‘Fan Pun Tae’, the game show that grabs strong attention from huge amount of audiences. We believe that the campaign will get higher popularity among customers than the last time.
Jintana Udomsub, Chief of Commerce, Thai Yamaha Motor Co said that it is a pleasure for Yamaha to support the Bt60 refill card campaign for the second time. We comprehend the significance of partnership since we jointly worked in the first campaign. Also, we have been success greatly from activities we formed together since we got the opportunity to exchange marketing experience with each other. This makes us agree to continue the collaboration to develop the second campaign. In this time, Yamaha offers 60 Yamaha MIO Automatic, the popular automatic motorcycle among teens, worth over 2.4 million baht for Happy’s customers to win. Since the campaign will be promoted and the lucky draw will make in ‘Fan Pun Tae’ game show, we believe that the detached part of Bt60 refill card send to win Yamaha motorcycle would definitely not less than the last campaign.
Vittakarn Chandavimol, Regional Marketing Manager Thailand & Indo China, Mobile Devices, Motorola (Thailand) Co Ltd, said that “we would like to invite Happy customers to join once again in the lucky draw campaign. In case of Motorola, we bring up to 150 Motorola KRZR K1 to offer customers an opportunity to win the sleekest, sexy phone in the market. In the new campaign, we slightly adjust the rules to encourage customers to answer an easy question that will make them know us better. Since we found that number of customers from throughout the nation paid much attention to Motorola mobile phone, we, in this year, increase number of mobile phone given as prizes to boost customers’ opportunity wining a cell phone.
Vudhigorn Suriyachantananont, Vice President, Toyota Motor Thailand, Ltd. said the joining between Toyota and Happy in the past campaign is more than a collaboration because we have the opportunity to reach to customers from other industries. We have developed and worked on activities together and merged each other expertise as well as outstanding technology from each side together. This has benefited us, especially in terms of marketing, organization development as well as the increasing of customers’ satisfaction. This time, we are confident that 5 Toyota Hilux Vigo will draw customers into the campaign to answer questions related features of the cars. The company hopes that Happy’s refill customers will immensely send the detached part of the cards to win the lucky draw to build up a new record one more time.
Sehapan Chumsai, NOK Air’s Executive Vice President Marketing, said that Nok Air and Happy have long been a partnership to collaborate on campaigns from both sides. We share the idea to create happiness and fun to our customers with our excellent services. In this campaign, Nok Air offers up to 460 prizes of 920 domestic round tickets, each prize consists of 2 tickets to lucky persons. It is to allow different group of customers to get a good experience in traveling by paying just Bt60 for a refill card. Customers can simply join the campaign by answering a quiz, which relates to Nok Air’s online ticketing reservation and its online payment before sending to win a lucky draw to get traveling experience with Nok Air.
The Happy Bt60 refill card is available at all DTAC shops and Happy’s distribution channels nationwide. The cards will come with 13 designs. Customers can join with the campaign by just answer an easy quiz printed in front of a card before sending the detached part of the card to PO.BOX 10, Pathumthani, 10331, to enter the lucky draw. The lucky campaign is open from today until August 25, 2007. Customers can watch the lucky draw in 'Fan Pun Tae' game show every Friday on TV channel 7. The first program will run on June 8 and the last one on August 31, 2007.
Up for grab are 5 Toyota Hilux Vigo 2.5 Intercooler D4D Commonrail, worth 574,000 baht each, 60 Yamaha MIO, worth 39,500 baht each, 460 x 2 domestic round tickets, worth 12,000 baht each, and 150 Motorola KRZR K1, worth 9,900 baht each. The whole prizes worth totally Bt12,245,000 baht.
At the same time, customers present a Bt60 refill card at Jay Mart Shops will get a special promotion to buy Motorola W208, a sleek candy-bar design phone at only 2,490 baht that comes with 120 baht free calling value from DTAC. Customers can ask for more information from Jay Mart Shops that join with the program nationwide from May 30 until June 30, 2007.
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