Bangkok--20 May--Aziam Burson-Marsteller
Big C, in collaboration with the Department of Internal Trade (DIT), announced a major food fair entitled, “Five Food Groups at Blue Flag Low Prices to Welcome New Semester” which is an ongoing initiative of the Blue Flag Low Price: Big C Back to School program to lower consumers’ expense burden. Director-General Siriphol Yodmuangcharoen presided over the opening ceremony.
Ms. Jariya Chirativat, Vice President, Marketing & Communications, Big C Supercenter PLC said, “The “Blue Flag Low Price: Big C Back to School” program launched last month by Big C Supercenter PLC in conjunction with the Department of Internal Trade offered student uniforms and educational materials at low prices and it has proven to be very successful, as reflected by the good consumer feedback. Given such great achievement, Big C and the DIT joined together to continue the Blue Flag program by rolling out the Five Food Groups at Blue Flag Low Prices to Welcome New Semester program. The new initiative serves as a new alternative for consumers having high expenses during the start of the new semester and allows them to buy hygienic food that is enriched with nutrients for students, allowing them to be physically prepared for the new semester.”
“Five Food Groups at Blue Flag Low Prices to Welcome New Semester is another initiative of Big C that offers a wide range of premium agricultural produces and quality foods at low prices. The program serves as a channel for selling agricultural products to support Thai farmers and boosts the market for Thai agricultural produce which is recognized as having world-class quality,” added Jariya.
Big C has signed the fruit trade memorandum of understanding with the Cooperative Promotion Department and Northern, Eastern and Southern Provincial Cooperatives to buy agricultural produce worth more than 50 million baht including mangosteens, rambutans, durians, longongs, lychees and longans for sale at all Big stores nationwide. This will help Thai farmers distribute their produce and broaden the Thai fruit market. Big C is therefore delighted and ready to closely work with the Thai government to elevate the quality of life for Thai consumers and growers.
Big C has renovated its fresh food department to have a modern and convenient style, delivering a more appealing shopping experience with the availability diverse types of products including hygienic vegetables, fresh fruit juices, dried fruits and a coffee & bakery corner to suit all customers’ demands. With upgraded quality standards and hourly quality inspections, customers are also assured of excellent quality of all food products available at Big C.
The Five Food Groups at Blue Flag Low Prices to Welcome New Semester program will run from today until May 25, 2007 at all 50 Big C stores nationwide. The Blue Flag corner is prepared to sell a diverse range of high quality agricultural produce at low prices including the foods in all five food groups, hydropronic vegetable, foods and fruit juices that boost students’ health. Moreover, Big C gives consumers a fun and colorful experience by launching many other interesting activities including cooking shows on main dishes, desserts, fruit juices that boost students’ health and a health-oriented menu contest.
“We expect this innovative program will receive good customer feedback. Customers can shop for high quality and hygienic products at very affordable prices in order to reduce their expense burden. With the new offering, this semester will represent an unrivaled opportunity to provide premium quality of nutritional foods to students,” concluded Ms Jariya.
For more information, please contact:
Satida Sritunyathorn or Supaporn Suthamgosol
Aziam Burson-Marsteller Tel. 0 2252 9871