Bangkok--21 May--4D Communications
- Company revamps the looks of its 100% fruit juice products using innovative Prisma packaging in octagonal shape -
Malee Sampran Group announces plans to take on fruit juice and health drink markets in 2007 by following steps to strengthen brand image and positioning as recognized fruit expert, using a latest slogan of “Malee knows best about fruits”, which will be used for the first time during the upcoming THAI FEX 2007. The company also prepares to deploy innovative strategy to distinguish the products from the rest through creative product development, combined with delicious tastes and nutrients for modern consumers. Malee is predicted to grow around 15% at the end of 2007.
Miss Suwanna Chokdee-anand, Senior Vice President, Branded Business, Malee Sampran Group, disclosed that in the past year the fruit juice and heath beverage markets enjoyed higher growth rate due to 2 major factors namely increasing heath concern on the part of Thai consumers and rising market stimulation coming from a number of players eyeing for a significant slice of the market. “Demand and supply are obviously active. Malee Sampran, as one of the leading producers of fruit juices and health beverages will continue to deploy effective strategy to maintain strong market leadership. We will officially announce a major adjustment to the looks of our products during THAI FEX 2007 to enhance competitiveness and improve market dominance, which could also be achieved through careful studies of consumer’s needs in terms of tastes and nutritional benefits. Brand and product loyalty will certainly help propel Malee to success, which means product development must also answer to current market demands,” she said.
Malee has recently launched 3 new fruit juice flavors to add to its current line up of 100% fruit juices. These new products are cranberry juice mixed with white grape juice, Florida orange juice and tomato juice with mixed fruit and vegetable juice, developed and introduced under the concept of “Great Tastes, Great Nutrients”. The products have so far received good response from consumers.
“At present, each brand of fruit juice products has focused on introducing new flavors to the market. However, Malee will be the first to be telling consumers further about what they will benefit from the new product launch. The strategy will also be used to improve existing product line as well as develop new products due for launch early June this year, which are expected to help further endorse the awareness of Malee among target consumers,” she explained.
“During THAI FEX 2007, Malee Sampran Group will reveal the latest packaging makeover predicted to help strengthen the brand image further. For greater image and benefits to customers, Malee is changing its product packaging to Prisma — an octagonal-shaped packaging that looks beautiful, modern and is easy to hold. The first products to use the new packaging are Malee 100% fruit juices and Malee Veggies in 1,000 ml size. The innovative packaging will be used for the first time in Thailand for fruit juices by Malee,” she said.
Enjoy Malee products in new looks at booth CC 1-10 at THAI FEX 2007, Challenger Hall, during May 23-27, 2007.
For more information please contact:
Wipavaris Ketpama 4D Communications Co., Ltd.
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