Bangkok--22 May--Pr Solution
Vivite has high hopes to boost its share to 12% in the local female deodorant market worth almost 1.4 billion baht this year. It also aims to become No 2 in deo spray market with a 32% market share.
Vivite is strengthening its brand identity as a specialist for underarm products by introducing a new all-in-one revolution formula whitening products, with the aim of boosting its market share to 12% of the country’s lucrative female deodorant market worth nearly 1.4 billion baht.Despite uncertainty about economic slowdown and lingering political problems, Vivite plans to continue spending more than 100 million baht to push aggressively the potential underarm deodorant market this year in order to keep building brand awareness among female customers.“The female roll on market in Thailand is expected to continue growing by 12% this year,” said Sirisupa Yingcharoen, the group product manager of Bio Consumer Co., Ltd.Vivite is moving aggressively to promote its products through a full marketing and media campaign both above-the-line and below-the-line under the integrated multimedia communication (IMC) platform.“We expect to increase our share to 12% in the local female deodorant market, which expected to be worth around 1.400 billion baht this year,”
Ms Sirisupa said.“We also hope to take the No2 title in the local roll on market for working women this year” she said.To increase the market share, she said, Vivite has refreshed its brand image with the highlight of its new innovative products through technology development and product designs.“We are using a market segmentation approach to sustain our growth,” she said.The new soothing lotion, touted the country’s first product which has been certified by a world-class skincare institution, was designed to meet all demands of young-generation of women. It help reduces irritation after hair removal, replenishes moisture to the skin and tightens pores for a soft and moisture skin.
Vivite also launched a new website to target working women, at www.vivite.com . The website provides personal advises and consultations on underarm skincare treatment for smooth skin with moister to compromise users beautiful confidence.In addition, Vivite has developed a series of products from deo spray and roll on to soothing lotion to meet all customers demand, with the highlight of whitening and natural extracts ingredients for gentle and smooth skin.The company also boosted the image of Vivite by improve packaging to give the brand greater outstanding and modern and suitable for use by consumers.
Ms Sirisupa said that despite economic slowdown has resulted in shrinking growth for many businesses it has not affected the female deodorant market.“It has been forecast that the local female deodorant market will grow around 12% this year with roll on segment share 79% of total deodorant market” “Given our innovative and tailor-made products, we are confident to grow on par with the industry growth,” she said.Vivite is now offering all kinds of products certified by world-recognised skincare expertise institution.
1. Vivite Roll on at the sizes of 25 and 45 Ml and Deo Spray at a size of 65 Ml with four formulas:
- Vivite Whitening Roll on and Deo Spray, featuring solutions that help adjust underarm skin conditions for a visibly whiter within four weeks.
- Vivite Less-shave & White Roll On and Deo Spray, helping users to slowdown re-growth of underarm hair with whiter skin.
- Vivite Crystal White Roll On and Deo Spray for greater white skin for tanner skin women.
- Vivite Pore-minimize & White Roll On and Deo Spray to tighten pores within four weeks plus adjusting underarm skin to appear whiter.
2. Vivite Lotion to reduce irritation after hair removal (VIVITE AFTER HAIR REMOVAL SOOTHING LOTION). The products are to treat and replenish skin surface to become soft, moisture and reduce irritation after hair removing. The product has been proven by Hypo Allergenic tested at world-class skincare treatment institutions with no allergies concerns.
Consumers can buy Vivite products through many distribution channels such as supermarket, hypermarket and leading stores countrywide.Ms Sirisupa also said that Vivite is now teaming up with True Vision, through the Academy Fantasia 4 (AF 4) project via www.trueaf.truelife.com , to promote its website among targeted consumers. The company offers five AF4 concert tickets as rewards to attract woman who have confidence on their smooth and soft underarms to participate a contest through www.vivite.coom.Two tickets per reward are non-purchase. For more details, interested people can visit www.vivite.com from today. Ms Sirisupa said the introduction of www.vivite.com should become an important tool for communications for Vivite to bring information to develop products in response to female consumer demands.
For more information please contact: Pr Solution Tel. 0-2656-8059 www.prsolution.co.th
Khun Prapas Chornsarum Khun Chitruthai Thadsareewiboon Khun Sittikorn Rattanasettree
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