กรุงเทพฯ--25 พ.ค.--Francom Asia
Menlanin Hunting at Siam Square on Saturday, June 2, promises a full day loaded with fun, excitement, prizes and surprises!
NIVEA Visage customers are invited to join in an extremely exciting and rewarding mega-event to celebrate the success of its newest product. The Menlanin Hunting Challenge to be held on Saturday, June 2 at 2 pm, will allow just one winner to bring home Baht 1,000,000! All women, regardless of age, can come and join in this amazing challenge in front of the Hard Rock Caf? Siam Square by simply presenting a tube of NIVEA Visage Bye Bye Menlanin Whitening Facial Foam or a proof of purchase. For early registration and more details on this exciting moment, contact the NIVEA Call Center at 02-962-2885 and ensure spots for you and your friends!
Following the fantastic feedback from Bye Bye Menlanin Whitening Foam customers nationwide, Ms. Wongthipa Wongsamut, NIVEA Visage Senior Product Manager, when the product was first launched in the market, it was an instant reveals details of the ‘Menlanin Hunting to Win Baht 1,000,000. “The innovation behind NIVEA Visage Bye Bye Menlanin was researched and developed based on the valuable insight of NIVEA Visage consumers. It suggested that the main concern of Thai women aged 18-35 is dullness of the skin, triggered by the increased production of melanin. Just a month after the television commercial ‘Bye Bye Menlanin’ hit the screen, the sales made our market share surge from 8% to 12% with an amazing 60% increase in sales growth rate from 2006.”
“The concept of the Menlanin Hunting Challenge will focus on the spirit of fun through easy games to test the luck of all participants. Our adventure-loving hosts, Naa Nek — Kedsepswat Pala-kawongs Na Ayhudhaya and Joy — Rinlanee Sripen will be there to make sure that everyone has a great time. Only one woman who survives all the fun stations and succeeds in getting rid of Menlanin will win the grand prize of 1 million Baht. In addition, a mini-concert by Academy Fantasia stars will dazzle all friends of NIVEA Visage who will be present that afternoon,” added Wongthipa.
Menlanin Hunting to Win Baht 1,000,000 is part of the 2007 marketing plan of NIVEA Visage, which has invested around 60 million Baht in advertising, PR and consumer activities. With this new product, market share is expected to reach 15% by the end of this year, up from the current 12%, and drive NIVEA Visage to second position in the whitening segment.
In terms of marketing strategy, consumers currently have a variety of product choices. In order to gain brand awareness in the consumers’ mind, NIVEA Visage combines both functional and emotional benefits in its message to consumers. This idea is applied through the product name “NIVEA Visage Bye Bye Menlanin Whitening Facial Foam, the television commercial concept and also, the Menlanin Hunting Challenge.
NIVEA Visage Bye Bye Menlanin Facial Foam to bring brighter skin
With the sun today seemingly stronger, it is becoming more difficult to avoid exposure that causes damage to the skin. In addition, female consumers have expressed their preference to show off their natural complexion, rather than covering their face with thick make-up. This is why NIVEA Visage has developed for the first time, the now highly-acclaimed NIVEA Visage Bye Bye Menlanin Facial Foam, with its Advanced Dullness Remover formula, so by simply washing the face, the complexion is not just cleaner, but also naturally brighter. There is no need to cover the face with make-up anymore. Even more, accumulated dead cells, one of the main causes of dull-looking skin, is washed off. So thanks to this successful innovation, the Thai woman’s natural beauty can be regained, revealing brilliant, beautiful skin. From the NIVEA Visage research among consumers, 93% expressed satisfaction for the products. For NIVEA, quality always comes first.
NIVEA Visage Bye Bye Menlanin Whitening Facial Foam and NIVEA Visage Bye Bye Menlanin Whitening Facial Scrub are now available in 100 grams (112 Baht) and 50 grams (55 Baht) at all leading department stores, supermarkets and beauty retailers nationwide.
For more media information, please contact:
Khun Jutapan Siripan
NIVEA Information Service
c/o Francom Asia Ltd.
Tel. 02233 4329/30, 02233 8030 Fax. 02 236 8030
E-mail:[email protected]
สามารถคลิกดูภาพประกอบได้ที่ www.thaipr.net