Bangkok--28 May--Ogilvy Public Relations Worldwide
Photo shows: Mr. Paul Stokes (right), President of Volvo Car Thailand presenting a solid gold ingot embossed with the word "VOLVO" weighing 80 baht and worth almost Bht1 million to Dr.Weerachai Wateetip (left), Country Manager of Schering-Plough Animal Health Ltd, the lucky grand prize winner who was one of the first 80 people to purchase the luxurious “Volvo S80” and receive the chance to win 80-baht of gold in Volvo's "80th Anniversary” campaign.
Volvo Cars, founded in Sweden in 1927, conducted the campaign in February to celebrate 80 years of the brand providing the world numerous safety innovations, including the three-point seat belt, side airbags, crumple zone, etc., all contributing to Volvo's legendary global safety reputation. As an established luxury European brand, Volvo Cars, today offers consumers one of the safest and most exciting driving experiences premium quality cars and world class service from it's dealers across Thailand.
"After such an overwhelming response from the Thai motoring public, we would like to continue to celebrate our anniversary year by giving customers another chance to strike gold!" said Paul when asked to comment on Volvo's record S80 sales month. In response, Volvo Car Thailand brings back the “Volvo 80th Anniversary” celebration campaign offering consumers their most golden chance in 80 years. Everyone who buys a Volvo S80 until July 31, 2007, will receive gold weighing 8 baht and the first 80 buyers, will also get the chance to win gold weighing 80 baht. The campaign runs from May 1 until July 31, 2007.
Information:
Volvo Car Corporation is a wholly owned subsidiary of Ford Motor Company, managed under the luxury brand division of Ford known as the Premier Automotive Group (PAG), and is headquartered in Gothenburg Sweden.
PAG, an operating division of Ford Motor Company, includes the luxury brands of Volvo, Jaguar, and Land Rover.
Volvo Cars has been present in Thailand since 1962, firstly through an independent importer/distributor, and then through a wholly owned National Sales Company, Volvo Car (Thailand) Ltd., since 1971, taking over distribution from SMC in 1999. VCT now employs some 48 people.
A local assembly (CKD) factory, Thai Swedish Assemblies (TSA) was established in 1976 and today builds the globally successful Volvo XC90, Volvo S80, Volvo S60 and Volvo V70 models in Thailand, employing some 300 people.
Volvo Cars also offer the spectacular all-new Volvo C70 retractable hard-top coupe/convertible as a fully imported sports car
Volvo is represented in retailing by 12 authorized dealers operating 14 outlets, nationwide. 7 in the Bangkok metropolitan area and 7 in up-country locations as follows, Wearnes (with locations in Hua Mark and Lard Phrao), SMC Motors (with locations in Sukhumvit 22 an Silom) Gothenburg Automobiles, Phaholyothin; Viking Motors, (with locations in Charoennakorn); Scandinavian Auto; Ramindra, and ChiangMai Sweden Motor; ChiangMai, Nitiboon Sales and Services; Pitsanuloke, Khon Kaen CharoenSri; Khon Kaen, Thepnakorn Car; Nakornrajasrima, Nokornpathom Motor; Nakornpathom, and SMC Motors; Cholburi, Hat Yai Auto; Hat Yai.
For more information on Volvo Cars' products and services, please refer to www.volvocars.co.th , or contact your nearest authorised dealer.
For free video content please go to www.media.volvocars.com and click on 'Broadcast Room' to preview and request video. If you haven’t already used this site, please take a moment to register. Once your registration is approved, you can order broadcast-standard video digitally or by tape. Registration and video is free to the media.
Contacts:
Khun Waralee Bunnag
Senior Communications Manager
Ogilvy Public Relations Worldwide
Tel: +66-2-205-6627
Mobile: +66-81-643-1117
Email: [email protected]
Khun Surasa Khlai-Aksorn
Communications Manager
Ogilvy Public Relations Worldwide
Tel: +66-2-205-6626
Mobile: +66-81-638-3862
Fax: +66-2-205-6686
Email: [email protected]
Khun Chantana Vatanaromya
Vice President, Marketing
Volvo Car (Thailand) Ltd.
Tel: +66-2-319-9820
Fax: +66-2-719-9451
Email: [email protected]
Khun Nuttha Jittrakorn
Marketing Administrative Officer
Volvo Car (Thailand) Ltd.
Tel: +66-2-319-9820
Fax: +66-2-719-9451
Email: [email protected]
Click for photo release at www.thaipr.net