Bangkok--5 Jun--Francom Asia PR
TSL Auto Corporation (a subsidiary of Benz Chaengwattana) launched today the 18th anniversary of Benz Chaengwattana celebration party to celebrate exceeding sales targets with 100% growth in the first quarter of 2007. TSL is very confident that the second quarter will also be a big success and to please car-lovers, it promised to import more brand new automobiles. During the event, TSL introduced its new Associate Director of Communications, Khun Jui — Warattaya Nilkooha.
Miss Sureeporn Udompolvanich, Vice President of TSL Auto Corporation, said: “TSL has received a warm welcome from the marketplace with a continued increase in sales and has become well-known in Thailand. During the first quarter of this year, we sold over 70 cars, more than what we expected. This success is the result of our commitment to provide a wide assortment of cars and to give our customers what they want. Thanks in part to an aggressive marketing plan, TSL has established itself as a leading car importer in just a few years.”
TSL focuses on the following 3 aspects:
1. Excellent Service: TSL provides the utmost customer service, both before and after the sales
2. New Product: TSL keeps its promise to be the only and the first car importer that meets every demand of customers by providing a wide range of automotive accessories
3. Reasonable Price: Customers will enjoy reasonable prices
With these three key aspects, the company surpassed sales targets in the first quarter of 2007. TSL is sure that this year it will shows a best-of-class performance with expectation of 100% growth.
“During the second quarter, TSL plans to import various brand new models especially premium and midsize cars that attract customers’ interest, for example the Mercedes Benz C-Class, TOYOTA bB and the Japanese Copen mini-sport cars. We highly believe that TSL will be the first to import these automobiles, in line with surging demands from our customers. We also reward our customers with special outdoor activities and campaigns, including 0% interest rate and 72 month payment. With these aggressive marketing plans, TSL will exceed sales targets once again.”
“In spite of rather bleak overall economic factors, we see the potential for growth in the car import business. There are only few importers in Thailand who can provide a full range of imports and our target customers have strong buying powers and are much less affected by the volatile market. We are very bullish for this year’s sales” added Miss Sureeporn.
“In response to the high oil prices, we launched TSL’s hybrid service center, which is the first of its kind in Thailand. We see more and more customers becoming interested in hybrid technology because of its energy-saving benefits. This growing popularity will surely lead to an increase in sales.”
During the May 29 party, Khun Jui — Varanthaya Nilkooha was introduced as TSL’s new Associate Director of Communications, responsible for public relations activities and promotional plans.
For more media information, please contact:
Khun Waralux (Koy)/ Mr. Jerome Leroux
TSL Media Information
C/o Francom Asia PR
Office: 02 233 4329/30 Fax: 02 236 8030
Email: [email protected]