Bangkok--5 Jun--Hill and Knowlton
HP unveils the Industry’s First Edgeline Technology-based Multi-function printers (MFPs) that Deliver Revolutionary Performance, Operating Costs and Reliability to Win in the Multi-Billion Copier Market
HP today announced a revitalized approach to the enterprise printing marketplace that includes
- A momentum update of its enterprise printing strategy and successes,
- An increase in its global sales force, a specialized sales process,
- And an enhanced portfolio of services and solutions to help businesses run their imaging and printing environments more efficiently.
Additionally HP unveiled the first color multi-function printers (MFP) based on its ground-breaking HP Edgeline technology launched in the last quarter of 2006, marking its intent to further capture copier pages.
The new HP CM8060/CM8050 Color MFPs are built with HP Edgeline Technology, a powerful new printing engine which leverages HP’s $1.4 billion investment in Scalable Printing Technology (SPT). Enabling enterprise and SMB customers to improve productivity and control operating costs, these MFPs deliver a powerful combination of features including high-speed performance,(1) best-in-class operating costs,(2) best-in-class reliability,(3) excellent output quality, and intuitive usability.
“Building on HP’s MFP industry leadership, HP is extending our portfolio with new Edgeline color MFPs”, said Prasert Charoonpaisal, General Manager, Imaging and Printing Group and Consumer Segment, Hewlett-Packard (Thailand) Ltd. “The Edgeline offerings will transform the industry, providing customers a multifunction printing solution with unprecedented ease of use that can improve productivity and lower color operation costs by up to 30 percent.”
“HP is increasing its global sales force, offering new innovations, and leveraging services and solutions across its portfolio. Today’s introductions provide tools customers need to optimize their printing infrastructure, better manage their environment and improve workflows,” said Prasert.
Go-to-Market Investments Update
HP first unveiled its “next chapter” in imaging and printing for businesses four years ago, which included HP’s Total Print Management (TPM) solution, HP’s imaging & printing services and its new go-to-market model for enterprise customer engagement on a market-by-market roll-out. And late last year, the company also announced a bolstering of its enterprise imaging and printing product, services and solutions portfolio and strategy to expand and improve HP’s engagement with enterprises.
HP’s investments have since paid off with the following milestones, as it declares its definitive market leadership in the enterprise printing market in Asia Pacific:
According to IDC, for full year 2006 enterprise printing market, HP’s laser unit shipments has doubled, which reflected the great success of HP in this market.
In the last four years, HP has evolved a dual strategy where it sells 50% Prime (either Direct or through Value Channels) and 50% in the Channels for Thailand, with an infrastructure set up to facilitate direct sales to enterprise customers across eight markets in Asia Pacific. Increasingly, HP is focused on developing value channels, instead of the traditional volume channels for the Enterprise printing business, which will help propel HP in the Managed Print Services offering.
More than 10 different training events have also been deployed across Thailand to develop HP’s Imaging & Printing Enterprise direct sales team and selected value partners’ expertise to sell HP’s products, solutions and services portfolio to the Enterprise
“This enterprise market investment and strengthened sales strategy has resulted in our Managed Print Services business’ Total Contract Value (TCV) in the country growing by over 60% in 2006 ,” said Prasert. “Today, we also help manage single-function and multifunction devices for our customers under HP Managed Print Services contracts in the country.”
MFP Market Success in the Multi-Billion Copier Market
HP achieved a 60% unit market share of the laser MFP devices in the large business/enterprise space in 2006.
“With such growth and its strong position, HP is poised to capture more share in the Asia Pacific MFP market where IDC expects shipments surge from 2 million units in 2006 to 4 million in 2011, thanks to an anticipated spike in business adoption,” Prasert concluded.
Redefining Business Printing with HP Edgeline Technology
Mr.Pongphan Surawatcharoen, Business Development Manager of Multifunction printer, Hewlett-Packard (Thailand) Ltd. added that the total market opportunity for HP Edgeline Technology is expected to be more than $30 billion by 2009 . (8) The new HP CM8060 and CM8050 Color MFPs with Edgeline Technology are designed for customrers who print in high volume and offer the combined benefits of link and laser in a single device.
The HP CM8060 and CM8050 Color MFPs with Edgeline Technology share all features in common, except that the CM8060 Color MFP prints at an accelerated rate an average of 60 pages per minute (ppm) black and white and an average of 50 ppm color on plain papers — white the HP CM8050 Color MFP prints at an average of 50 ppm black and white and an average of 40 ppm color on plain papers. The new multifunction printers also feature:
HP Easy Select Control Panel, an award-winning 10-inch color touch-screen that clearly displays all available applications and settings
HP AutoNav, an automatic navigation tool that empowers end users with an intuitive way to resolve problems while reducing help desk calls through features such as live action video, step-by-step control panel instructions, and a series of LED guide lights and door sensors that easily guide users to the source of the problem for faster time to resolution
Innovative pricing - usage-based pricing that offers savings of up to thirty percent on color printing and coping; and varying pricing for professional color usage, general office color, and black-and-white. The new HP Color Accent feature also further reduces costs by charging the black-and-white price for pages that use dash of color (9)
Service and support options — Sold direct from HP or through channel partners with service and support options, customers can lease or purchase the new MFPs from HP with Managed Print Services with multi-tier pricing, or Smart Print Services contracts,
Reduce Total Costs by Optimizing Infrastructure
In addition to the HP CM8060/CM8050 Color MFPs with Edgeline Technology, HP introduced the following products which allow customers to take control and optimize their imaging and printing infrastructures.
Designed for medium to large-sized organizations, the HP 9250c Digital Sender is equipped with a physical, pull-out keyboard, provides a fast and secure method to digitize paper documents and electronically distribute, archive and organize them easily and efficiently. In Asia Pacific & Japan, this product is available from 16 April 2007 and pricing starts at US$3,899(11).
By providing real-time print job and device information, the award-winning an industry first HP Universal Print Driver (UPD) for Windows empowers users to resolve issues themselves, increase productivity and reduce help desk staffing. The new UPD 4.0 includes a more intuitive user interface, Windows Vista and two operation modes - Dynamic Mode, better suited for mobile users, and Traditional Mode, better for stationary workers in an office environment.
The HP UPD virtually eliminates the need for IT staff to manage individual print drivers and makes printing easy for users by providing one driver and one interface for virtually all networked and direct-connected HP printers. The new UPD allows IT staff to rely on a single driver for virtually all HP LaserJets and minimizes or eliminate the need for IT staff to qualify/ certify and test driver compatibility with a company’s applications and operating systems, including the new Microsoft Windows Vista, whenever new printers are deployed.
Improve Productivity by Effectively Managing the Imaging and Printing Environment
Now in its 10th year, HP Web Jetadmin 10.0 is an imaging and printing fleet management software solution for remotely installing, configuring and managing a wide variety of HP and non-HP network peripherals using only a standard Web browser.
The new HP Web Jetadmin Consulting Services will make recommendations for the management infrastructure based on Web Jetadmin capabilities. HP Web Jetadmin 10.0 is expected to be available for download on 31 April at www.hp.com/go/webjetadmin .
Flexible Financing Options
HP Financial Services offer flexible financial solutions including financing and asset management services that address customers’ business needs — from planning and acquiring technology to replacing and retiring it. For additional information on HP Financial Services, please visit www.hp.com/go/leasing .
About HP
HP focuses on simplifying technology experiences for all of its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com .
Note to editors: More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/ .
(1) Compared to department class color laser MFPs below $22,000. Speeds as published by manufacturers as of August 2006. Test methods vary.
(2) Compared to department class color laser MFPs. Operating costs are the combined price per page of service, repair parts, and consumables (exclusive of paper) over a monthly timeframe, based on manufacturers list pricing as of August 2006. HP office printing costs based on estimated ink prices and preliminary yield. More information on office printing cartridge yield is available at www.hp.com/go/pageyield .
(3) Compared to department class color laser multifunction products. Based on independent third-party data, HP testing, and internal review of competitive products as of August 2006.
(4) Souce : IDC Asia/Pacific (excluding Japan) Quarterly Printer Tracker, 4Q2006.
(5) Based on internal tracking for HP Managed Print Services business for year 2006 over year 2005
(6) Based on internal tracking for HP Managed Print Services.
(7) Source : IDC Asia/Pacific (excluding Japan) Quarterly MFP Tracker, 4Q 2006.
(8) Market opportunity by 2009 based on HP internal research as of October 2006. Retail photo printing — a$7.7 billion market (photo kiosk, photo mini lab and creative output), industrial printing-a $9.8 billion market (light production) and department class, color MFP office printing — a $ 16.6 billion dollar market. Combined, Edgeline represents a more than$30 billion dollar global market opportunity by 2009 for HP.
(9) One example of HP Color Acdent is for approximately 100 characters at 10-point Arial font, underlined. If the font changes to Times Roam 10 points, underlined the limit would increase to approximately 125 charactoers (serif fonts are thinner and use less ink). This example is based on an HP Service Contract.
(10) Availability of th HP CM8060/ CM8050 Color MFPs are via contractual basis and may vary by markets in the region. Availability in the Philippines, Vietnam and AEC will only be by the end of 2007.
(11) Availability and pricing vary by markets in the region. Please contact the local HP representatiove or HP Approved Channel Partner for specific country pricing. of Based on internal tracking for HP Managed Print Services.
(12) Source: IDC Asia/Pacific (excluding Japan) Quarterly LFP Tracker, 4Q2006.
(13) Compared to the HP Designjet 800 Printers series, based on 4 copies of 50 A1 pages using normal print quality on plain paper. Intervention time not included.
PR contact:
Hill and Knowlton Thailand
Suphada Jaidee, Duangrat Ratanaamnuaisiri
Tel: 0-2627-3501 Fax:0-2627-3510
E-mail: [email protected] , [email protected]
Click for photo release at www.thaipr.net