Bangkok--6 Jun--Penner-Madison & Company
IBRIX co-hosts with ASPA and OHM Club to showcase innovative media for the first time
IBRIX Co., Ltd., Organizer, Advertising and Sign Producing Association (ASPA) and Out of Home Club is announcing the co-organizer of the 1st MEDIA ASIA EXPO ’07, Center of Advertising Media. The event intends to promote Thailand as the hub of media industry in Asia under the theme “NEW MEDIA, NEW CONCEPT, NEW LOCATION”. MEDIA ASIA EXPO ’07 will be held during September 27-30, 2007 at Hall 3 of IMPACT Muang Thong Thani, Bangkok, Thailand. The Department of Export Promotion (DEP) of the Ministry of Commerce and Thailand Convention and Exhibition Bureau (TCEB) support the event.
Mr. Sakkachat Sivabovorn, Managing Director of IBRIX Co., Ltd. and Chairman of Media Asia Expo ’07 believes that the holding of Media Asia Expo ’07 aims to prove that growth of the industry in the country saying, “The media industry in Thailand has developed in form and methodology. The integration of various media category is now the new trend in media. Witnessing all these developments, we decided to host an international exhibition to provide a center stage to display innovative media and launch new products in order to open business opportunities and create new media as effective business tools for doing marketing and public relation activities to reach a target group in the fastest and most effective means.”
“There are several supportive factors that could drive Thailand to be Asia’s center of advertising media industry. We have high media ownership in the country as well as world-renowned professional advertising and public relations personnel. Moreover, Thailand has government laws that support the industry and are open for various kinds of media. Add to this, because of the ideal location of the country, Thailand can be the industry’s hub in the region. We expect some 40 international exhibitors and 5,000 visitors from the media industry to participate in this event,” added Mr. Sakkachat.
Ms. Siriporn Sa-ngobtham, Public Relations Committee, Advertising and Sign Producing Association (ASPA) said, “Media Asia Expo ’07 will open a fresh vision to exhibitors and visitors about the media, new concept of using media to achieve more business success. ASPA as the co-organizer will help promote the holding of the event to 169 members and draw them to showcase their innovative media, design, technology and creativity and there will be an exchange of those among local and international exhibitors and come up with media integration and new quality media.”
Mr. Somchai Charuthumsiri, Committee, Out of Home Club (OHM Club) said, “Out of Home Club was established with the objective to bring the media industry at par with international standards, encourage the enhancement of human resources in the business to develop fresh and creative ideas as well as build relationships and cooperation among related businesses. We are pleased to co-organize Media Asia Expo ’07 because its objectives are in line with those of OHM Club. We expect that the event will be an important factor to drive our media industry’s competitive capability and promote Thailand's outdoor media to the international market. OHM Club will help promote the event among our member group. Add to this, Thailand is conveniently located at the heart of Asia and is most suited to be the center stage for the major activities of the media industry in the region.”
Mr. Vorramun Fuang-arrom, Chief, Devision 4, Office of Service Trade Promotion, Department of Export Promotion of the Ministry of Commerce said, “MEDIA ASIA EXPO ’07 will help promote and develop media industry of Thailand because it is the 1st time it will combine innovative media in Southeast Asia. DEP is more than willing to support the event in terms of marketing and public relations by promoting the event to Thai Trade and via DEP website. Through these channels, we expect that related businesses worldwide will catch the news and both of exhibitors and visitors will be interested in joining the event. With this, the event will also help stimulate worldwide media market.
Mr. Vithaya Sintharapanthorn, Sector Director — Exhibitions, Thailand Convention & Exhibition Bureau (TCEB) said, “TCEB as the supporter of Media Asia Expo ’07 will promote the event to a target group of foreign exhibitors and visitors especially those who are looking for new media. We are confident that Thailand is one of the major markets of media business since we have both potential media owners and buyers. Private and government sectors have to rely on advertising media as marketing tools and they have to search for new different media to raise competitive capability in local and international level. At the same time, media owners of Thailand could bring fame to the country by developing new media and bring it to the international market. Therefore, this event will be important to drive Thailand as Asia’s hub in media industry development.”
Media Asia Expo ’07 is organized under the concept of “New Media, which focuses on fresh innovations; New Concept, pertaining to appropriate types suited for business’ and customers’ conditions; and New Location presenting new space or venue of advertisement spots to match the lifestyles of people. There will be an international exhibition and seminar to provide more information about all types of media: Digital Innovative Media—such as the internet and mobile phone- which have widely increased; Outdoor Media or Out of Home Media: The new concept which comes from the integration of various kinds of media; Mass Media: which covers more radio, broadcast, cable TV and satellite channels or stations to choose from; Print Media: New print media will be invented from the new integrated concept and more innovations would make this more interesting. There will also be new printing media technology which will come directly from abroad.
Interested exhibitors, please contact IBRIX Co., Ltd. at Tel. +662-641-4381 ext. 17 Fax. +662-641-4381 ext. 13 or e-mail us at [email protected] (Local), [email protected] (International) or visit www.mediaasiaexpo.com for more information about Media Asia Expo ’07.
Media Contact:
Paravee Poolsiri Pipatchanee Phaengdi
IBRIX Co., Ltd. Penner-Madison & Company Limited
Tel: +662 641-4381 Tel: +662 716-5246 ext. 126
Fax: +662 641-4381ext. 13 Fax: +662 7165250
Email: [email protected] Email: [email protected]
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