Bangkok--11 Jun--4D Communications
Berli Jucker Cellox Co., Ltd. has made greater improvement to its Cellox toilet tissue product line-up, which includes Cellox, Cellox Super Extra and Cellox Super Big to effectively cater to the demands of consumers. The quality of the tissue paper is further excelled for softer and smoother feel to the touch and also greater strength for suitable tasks, while the appearance and packaging are bolstered for modernization using images of children to hint the feeling of liveliness and softness, endorsing the slogan of “Cellox so soft..so gentle”.
The company has allocated a large budget to fuel a massive marketing campaign to highlight the softness quality of its Cellox toilet tissue products through the following activities:
- Television commercials using small children to convey the message of softness through lively actions. The TVC are scheduled to go on air late June this year.
- Special contest for new -born babies and up to 2 years in “Angel Baby Contest by Cellox” campaign, held in conjunction with Modern Mom Magazine. The contest will commence in June this year.
- Point of purchase materials such as shelf talker, tent card, paper jacket and gondola wrap.
- Various consumer and trade activities visible at all retail outlets.
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