Bangkok--12 Jun--Mind Touch
MILO announces the investment of 43.5 million baht in this year’s biggest sport campaign set to become the official sponsor of 24th SEA Games Tournament.
Nestle (Thai) Limited by MILO Chocolate Malt Beverage, today, signs the Memorandum of Understanding (MOU) with the 24th SEA Games marketing and privilege committee to become the official sponsor of the South East Asia’s largest sport tournament. Under the official partnership, the company will allocate 43.5 million baht to support the sport event, which will be hosted in Thailand between December 6 and 15, this year, in Nakhon Ratchasima.
Prasopsook Suthapirom, Business Executive Manager — Coffee and Beverage, Nestle (Thai) Limited, discloses that on behalf of the leader in local food and beverage market and producer of MILO chocolate malt beverage, which has been with the Thai consumers for more than 50 years, Nestle (Thai) has always realized on its continuous participation and dedicate itself in any kind of supports to sport-related activities, which help encourage good health condition for Thai kids and youths.
In addition, such sport campaigns have been highlighted as the company’s key policy to promote discipline and sport skills of individuals starting from young ages with the organizing of Thai youth team to become rooters to the Thai athletes participated in the past SEA Games events. Nestle (Thai) has set aside annual budget to support various sport activities from youth to the national level, including the support of the young athletes in the last SEA Games tournament as well as the MILO Junior Championship project, the sport competition organized to primary school students, which has been held for the third consecutive year.
”This year, Thailand wins a great honor from SEA Games Federation to host the 24th SEA Games tournament, which will be held between December 6 and 15 in Nakhon Ratchasima. Nestle (Thai) Co Ltd, with our MILO product, also receives a great honor from the marketing and privilege committee of the 24th SEA Games to be the official health drink for the entire sport competition as the official partner of the games,” says Prasopsook.
“Together with today (June 11) MOU signing with the license and privilege committee chaired by Dr. Nat Indrapana, Tourism and Sports Deputy Minister, Nestle (Thai) will provide 43.5 million baht to support the 24th SEA Games tournament as the official partner,” he adds.
As the official partner of the 24th SEA Games tournament, Nestle (Thai) will have also the right to use the games’ mark including its Official Symbol, Mascot, and Pictograms in its marketing campaigns and events, including public relations and product premiums. The company has also the right to put any outdoor materials and advertising banners on the venue, as well as to organize sales and sampling activities at the venues of sport competition as well as participate in the partner recognition program such as media conference, official function and social events, and the placement of its product logo on the official publications, printed matters, bulletin boards, brochures, leaflets, and invitation cards, etc.
“Beyond that, we have also a plan to kick off our special the 24th SEA Games campaign including the launch of special promotion and SEA Games premium sets, shop decorations and point-of-purchase promotions, road show events, and advertising and communications through local media. The move is set to strengthen our leadership image and to further build the MILO brand to be recognized and trusted by the Thai consumers. We have realized that sports are the medium, which anybody can access without bounds in term of nationality and religion. Sports can also contribute the health benefit to people and instill in them the sense of unity and friendship,” says Prasopsook.
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