Bangkok--12 Jun--SET
Market for Alternative Investment (mai), in conjunction with Maruey Knowledge and Resource Center (MKRC) and Asia Books, is urging Thai entrepreneurs to learn about the Blue Ocean Strategy and learn from marketing veterans at the seminar: “Creating Blue Ocean Business in mai style”. The event will be on June 28, 2007, at 13:00 — 17:00 hours, in the Prof. Sangvian Indaravijaya Auditorium, 3rd floor, The Stock Exchange of Thailand Building, Bangkok.
mai supports new entrepreneurs by providing continuing education and development resources, through such initiatives as the ‘mai CEO Book Corner’ at MKRC which provides entrepreneurial literature, and hosting seminars from successful CEOs who share their experience and provide business tips. The four seminars held to-date have been very favorably received.
“The Blue Ocean approach to marketing deserves to be promoted. Companies which use the concept include Lighting and Equipment PCL (L&E), who have a broad clientele, and Multibax PCL (MBAX), whose market is quite different. They aim for niche market development, value-adding and differentiation and so avoid competing on price,” mai President Mr. Chanitr Charnchainarong said.
The upcoming seminar will have L&E CEO Mr. Pakorn Borimasporn and MBAX Chairman Mr. Voraphot Srimahachota as speakers.
Mr. Thunyawat Chaitrakunchai, a marketing expert and host of the programs “Business Strategy” and “Smart SMEs” on FM96.5 MHz, will elaborate more about Blue Ocean Strategy. Asia Books will be there offering discounted books.
To book a place at the seminar, please call SET Call Center on 0-2229-2222 or visit www.mai.or.th
For more information, please contact the Corporate Communications Dept.:
Ladawan Kantawong Tel: 0-2229-2036 / Kulvida Jintakawong Tel: 0-2229-2037 /
Nattaporn Boonprapa Tel: 0-2229-2049 / Watsamon Saowakhonsathien Tel: 0-2229-2797