Bangkok--13 Jun--PR Solulution Considering the bright future of Bluetooth headset in Thailand with the promising growth of more than 30%, Elitek Okunson the official Bluetrek distributor in Thailand, is determined to build the brand image as well as expand the market by introducing more than 14 models of Bluetrek headsets to mobile phone users in every segment. With an expected sale of more than 50,000 units by the end of this year, the company has also welcomed Blisstel, Hardware House, I Mobile and Jaymart as its official retailers operating hundreds of branches nationwide. Mr. Parit Paritmongkol Managing Director of Elitek Okunson Co., Ltd., said according to the company’s market survey, there are more than 30.15 million mobile phone users in Thailand--18% of those own mobile phones with Bluetooth compatible (5.43 million users). However, there are still only 1 million users who are using Bluetooth headsets. As a result, the company is interested in becoming a sole distributor of Bluetrek as it believes that the number of users who will be using wireless headsets will be increasing. Imported from France, Bluetrek blends innovative design with cutting edge technology for mobile lifestyles and Thai customers will have an opportunity to experience unique characteristics of the products. This will boost competitiveness in the market and eventually it will be the customers’ benefits as they will have more choices to choose products with excellent performance and at reasonable price. The company’s main marketing strategy is to build Bluetrek’s brand recognition as a high quality headset with an expected sale of more than 50,000 units or revenue of 60-70 million baht by the end of this year. Elitek aims to give more choices of products for Thai customers by introducing Bluetrek’s Bluetooth headsets-- high quality products available at reasonable prices between 1,450-2,800 baht. In addition, the company has targeted users in 3 segments, which are students, working people and premium group who all have interest in high technology gadgets. Bluetrek’s Bluetooth headsets have been very successful in terms of sale volume for the last six months. Besides, the company has been welcomed by a number of leading players in the industry to become its partners such as Blisstel Shop, Hardware House, I Mobile, Jaymart Shop, and many more with a total number of 300 retail shops across the nation. And the company plans to launch a series of new Bluetooth headsets of not less than 14 models this year in order to accommodate the growth of the mobile phone market which is expected to be at least 30% each year, Mr. Parit added. The competition in the mobile phone industry is expected to be even fiercer in terms of price and after sales service. Despite the fact that the market continues to grow, there are still a huge number of major local and international players in the business in Thailand. Therefore those who will survive have to come up with high quality products as well as have real expertise in this sector in order to set right products that meet the need of customers. Unlike other industries, customers in IT segment are every selective as they will carefully consider various variables such as brand image, quality of product, price and after sales service, before making a decision. And Bluetrek happens to have them all to offer to the customers so the company is confident that all Bluetrek’s products will satisfy Thai customers. Bluetrek’s Bluetooth headsets are very successful in Europe and America, thanks to the company’s ‘Fashion for Heads’ approach. Bluetrek’s headsets are unique in terms of innovation and technology. With the distinctive design, the headsets are special and made to cater to the tastes of style-conscious and tech-savvy consumers. Therefore, Elitek is committed to become one of the leading Bluetooth headset distributors in Thai market within 3 years with a so-called 3-special offer to all of its customers. Those are namely high quality, long-lasting product, international warranty and best after sales service. Additionally, the company plans to open ELITEK shops at Pantip Plaza and BLUETREK Shop at Ma Boon Krong Center in order to provide services to its business partners more effectively so they will be able to serve the customers nationwide even better. “The global business prospect of Bluetooth headsets is very promising as its growth is in line with an increasing number of 200 million Bluetooth compatible mobile phones each year and the number is expected to reach 450 million by the year 2009, not to mention other IT devices which are also Bluetooth compatible such as Personal Computer, Computer Notebook, PDA as well as MP3 Player. So we expect to see these Bluetooth products in the market even more to cater the need of style-conscious consumers as well as tech-savvy professionals who are after products that can help facilitate them to keep in touch with the world and above all they still can enjoy their lives with music as well as other activities at the same time. At present, Elitek Okunson is the official distributor of computer and mobile phone accessories under the brand of ZYNET, DNA Memory and Bluetrek, high-qaulity Bluetooth headset from France. Approved by ModeLabs Group S.A., the company is the sole distributor of the Bluetrek products in Thailand.” Mr. Parit concluded. For more information please contact: PR Solulution Co.,ltd : www.prsolution.co.th Mr. Prapas Chornsarum Tel. 0-81827-7354 Ms. Chitthuthai Thadserewiboon Tel. 0-81613-1865 Mr. Sittikorn Rattanasejtee Tel. 0-89155-5095 Elitek Okunson Co.,ltd : www.elitek.co.th Ms. Wassanee Ketyong Tel. 0-2623-0041-2 ต่อ 24 Fax. 0-2623-0287 Click for photo release at www.thaipr.net