Bangkok--14 Jun--Krungthai Card KTC rides local and foreign discount waves, launches “KTC Shopping Fest” with the collaboration of partners in travel and luxurious products industries. The campaign brings members numerous privileges and discounts in the areas of dining, shopping and traveling to meet the diverse requirements from now until the end of August. KTC expects the campaign will bring spending up by 20%. Mr. Woravut Nisapakulthorn, Senior Vice President - Partnership Marketing, “KTC” or Krungthai Card Public Company Limited, said “We have been studying the spending behaviours of holders of all types of KTC credit card members and found that they are using their card more and more on shopping. Shopping ranks among the top five spending categories and has risen in excess of 79 Million Baht in 2006 or an increase of over 66% compared to 2005. The third quarter of every year from July to September sees highest spending via the card. Shopping volume in the third quarter of 2006 amounted to 200 Million Baht. This is because a lot of people like to shop in Hong Kong and Singapore. These are prominent shopping locations and they generally have their discount season around this time of the year to attract travelers from all over the world.” “The number of members whose lifestyle revolves around travelling and shopping is increasing quickly and significantly. That is why we are working with partners who are airlines, hotels, travel agencies and luxurious products companies in Thailand and other countries to introduce a marketing campaign titled “KTC Shopping Fest” which will bring privileges and added value to all of the members’ transactions. We expect the campaign to be well received and to bring spending via cards up by 20%.” “KTC Shopping Fest is comprised of two programs. Firstly, “100 Baht rebate for 1,000 Baht spent by KTC”. Simply collect sales slips produced from transactions totaling 1,000 Baht made with a KTC credit card anywhere in Thailand and produce them in order to be eligible for 100 Baht discount on tour packages. Bangkok-Hong Kong for only 8,900 Baht inclusive of air fares, accommodation and shuttle between airport and hotel; or, Bangkok-Singapore for only 4,800 Baht inclusive of air fares, accommodation and shuttle between airport and hotel. Members can use the slips for up to 1,000 Baht discount on one package from now until July 31st, 2007.” “Secondly, “Dine, shop and tour in Hong Kong and Singapore and get more rebates from KTC”. Simply collect sales slips produced from transactions made with a KTC credit card in Hong Kong or Singapore to redeem Bangkok Airways flight tickets: 30,000 Baht for one Bangkok-Phuket flight ticket, 80,000 Baht for two Bangkok-Samui flight tickets, or, 150,000 Baht for two Bangkok-Shenzhen flight tickets. The offer is valid from now until August 31st, 2007.” “Additionally, members using KTC-Titanium MasterCard card from now until August 31st will be entitled to special discounts and privileges at more than 100 fine establishments in Hong Kong and Singapore, double reward points, and, Flexi by Phone installment payment option with special interest rate of 0.69%. Holders of KTC-VISA Platinum Card will also be entitled to travel insurance coverage of up to 20 Million Baht as well.” “Members who spend 3,500 Baht in one transaction with a KTC credit card from now until August 31st, 2007 will be entitled to a chic I Love Shopping umbrella worth 550 Baht. Participating establishments are among the top in Thailand including Lacoste, Guess, MNG, Esprit, EDC, Bossini, Benetton, Giordano, Energie, Miss Sixty, Billabong, Calvin Klien, G2000, G2000 blu’, G2000 Pink, 5CM, izzue, Sasch, Promod, and Castro.”, said Woravut in conclusion. For more information, please call KTC Phone at 0-2828-5000, consult your copy of “What’s Up” magazine or visit www.ktc.co.th For more information: Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Jinuchanun Suksawat Tel. 0-2828-5085 Fax. 0-2828-5046 Email:[email protected] Click for photo release at www.thaipr.net