Bangkok--15 Jun--Oasis Media Target to develop high end housing segment. Four Pattana partners with six construction material suppliers and targets to develop quality housing project for high end customers as well as expanding its product line to include new housing models to capture Young Executive with modern technology including home automation and high speed internet. The company also discloses its plan to invest more than 4 million baht in its Grand Opening during June 21-27, 2007 at Central Lardprow with special promotion and lucky draw for gold prizes valued 1,200,000 baht. Mr. Pramote Thirakul, Managing Director of Four Pattana Co., Ltd., reveals that due to continuous growth in housing construction industry, especially in high end housing segment, where customers normally demand quality houses equipped with new modern technology, the company partners and synergizes with high quality construction material suppliers in order to bring about Dimension of Premium Quality concept that delivers premium quality house which could cater to the consumers’ every need. This strategic partnership includes CPAC Roof Tile Co., Ltd. - the manufacturer of Ultra Kool insulating foil, TOA Paint (Thailand) Co., Ltd. - the manufacturer of TOA Super Shielf, Haco Group (1991) Co., Ltd. - the distributor of Grohe sanitary fittings, Hefele (Thailand) Co., Ltd. — the manufacturer of Hefele furniture fittings, Conwood Co., Ltd. — the manufacturer of Conwood lath, and Safety Solution Co., Ltd. — the manufacturer of Texecom home automation system, whereby all parties agree to jointly develop housing construction market using its latest premium quality products that every company currently market now and will eventually launch in the future. “This agreement is made to bring up home quality and standard to a level that is widely accepted by our consumers and in concert with our policy to adhere to quality construction and services throughout our 27 years experience. This synergy will benefit both the consumer and the industry as a whole. The consumer will now enjoy a modern quality product; while the construction material suppliers could continuously develop new products, and we could benefit from quality construction, which will eventually create a unique selling proposition for our houses” said Mr. Pramote. Mr. Pramote further added that besides the cooperation with the said partners to develop premium houses for high end consumers, which is currently the company’s main focus, the company also plans to expand its customer base to include new segment, namely Young Executive. This segment will feature a new generation aged around 35-45 years old. They could either be starting businesses of their own or work as a middle management in large corporations with high purchasing power. To capture this segment, the company develops four new housing designs, namely Young Executive New Design, that could functionally and truly respond to the segment’s every need. The design will focus on modern look and extra functions that could perfectly answer to the lifestyle of today young generation, whether it be home automation system that includes security system, passive infrared, smoke detector, automatic lighting control via IVR system, emergency light system, etc. In addition, a LAN system will also be installed to support high speed internet connection. This system could be used either via cable or wireless. In order to launch this strategic partnership as well as its four new housing designs, Four Pattana plans to stage its Grand Opening at Ground Floor, Central Lardprow Shopping Complex during June 21-27, 2007 under the theme “Golden Week” and has set aside a budget of more than 4 million baht for this activity. Besides the four new housing designs, the company will also exhibit its 27-all-time-hit housing designs that have been refurbished with new construction materials in this event. And in order to make this event more fun and interesting, Four Pattana has arranged special offers and promotions within this event including gold prizes valued 1,200,000 baht. For more information, please contact Oasis Media Co., Ltd., Phone 0-2937-4658-9 Email : [email protected] , [email protected] , [email protected] Click for photo release at www.thaipr.net