Bangkok--15 Jun--Aziam Burson-Marsteller Big C launched the Happy Baby Fair to sell children’s products at affordable prices and has joined with many suppliers including Nestle, Dumex, Alacta and Mamy Poko to hold activities that will attract both mothers and children. To assure its customers of greater convenience, the company provides baby diaper changing corners. Ms. Pariyanuch Na Takuatung, Director of Marketing and Public Relations, Big C Supercenter PLC, said, “The children’s product market is continuing to expand as parents are more focused on buying quality products for their children. Our insights into families with children showed that parents come to buy products for their children 2-3 times a month and spend more than one hour each time. The most common products are for babies, such as diapers, milk bottles, cleansing products and various milk products. Based on this knowledge Big C has launched the Happy Baby Fair in which more than 100 product items for babies aged 0-3 years are available at 10-15% discounts between June 15-28, 2007 at all Big C stores. Big C has also prepared many fun and exciting activities that allow mothers and children to win many premium prizes. “To provide its customers with more convenient shopping experience, Big C has brought all baby-related products into one zone and offers health checks and consultation for mothers and babies by specialized physicians at no cost. There are also booths providing information about food and nutritional food supplements for babies and offering activities that enhance learning skills, because many parents are interested in promoting the development of their children,” added Ms. PariyanuchProducts that are available at the event are milk powder, UHT milk, food supplements for babies, infant care items such as baby milk bottles, diapers, cradles, pillows, mosquito nets, towels, cleansing products for babies such as milk bottle cleansing liquids, soaps, shampoo, washing liquids, fabric conditioning liquids, apparel for babies from several brands including the Only @ Big C portfolio of Moda, Mimbi, Pooh, De Bon, Ultraman and Tom Tom and children’s shoes. Big C’s suppliers have also brought their products to the event as well as organized presentations on skill enhancement for babies and activities that give away many prizes. Among these are Nestle’s ‘Shop For Championship’ and ‘Shopping With Ringing Bell Games’, Alacta’s jigsaw contest, Dumex’s ‘Brain and Intellectual Thinking Games’ and Mamy Poko’s ‘Mother-Win-For Baby Game’. Shop call free card members will receive a free 10 baht for purchase of any Happy Baby product item. “Children’s products are another product focus of Big C. Most Big C customers are housewives who are destined to shop for children’s products. Children’s products are highly competitive in terms of price and quality. At Big C, we offer only premium quality children’s products in both house brands and suppliers’ product lines. For enhanced baby hygiene and customer convenience, Big C has installed the foldable diaper changing boards that can support up to 100 kg, in the ladies rooms at all Big C stores. Big C is committed to delivering customer satisfaction to all customers who shop at Big C and enhancing customer loyalty to continue shopping at Big C.” concluded Ms Pariyanuch. For further information, please contact: Satida Sritunyathorn or Supaporn Suthamgosol Aziam Burson-Marsteller Co.,Ltd. Tel. 0 2252 9871