Bangkok--20 Jun--Witthayaphat - Joins with KTC Credit Card to develop the lecturers market as the current network not covered - The market is growing continuously Witthayaphat Company Limited, a well-known text book publisher, has gone ahead its plan to enter into the provincial market through the direct marketing to the lecturers market which is the area that the current marketing network cannot cover. With KTC offering, Flexi service 0% interest rate installment for up to 6 months. According to Mr. Sathit U-Ruwongwanich, Managing Director of Witthayaphat, the text book market in the provinces had very high potential to grow; especially in the provinces those universities were located. Now, the company reaches an agreement with Krungthai Card Public Company Limited or “KTC” to offer a 0%-interest-rate installment package for 3 months and 6 months to the university lecturers nationwide as a part of the company’s marketing strategy. “We have focused on the lecturers market because this is a promising market and the lecturers will finger point to the text books for their student. The lecturers will collect the orders from their student in a big amount and then they will transfer discount to their student. “However, in practice, the lecturers will not be able to collect the money from their students on time causing the lecturers to be effected financially by the delay. So, the joint promotion campaign with KTC Credit Card will help solve the problem without additional expenses,” said Mr. Sathit. Meanwhile, Mr. Pongsak Sarutipakorn, Executive Vice President — Merchant Acquiring Business of Krungthai Card Public Company Limited or “KTC”, said the text book market in the provinces has been growing strongly and this cooperation would benefit our members directly. KTC is delighted to launch this marketing campaign together with Witthayaphat. We are also pleased to be part of expansion campaign given for developing students’ perspective and knowledge. We strongly believe in building up human resources base which we deem very significant towards the growth of our nation. I believe the cooperation is from our joint vision to develop the new market in parallel to servicing both our clients. This we consider as a Win Win situation for our businesses. The particular program has some exciting offers that we are confident will be of great value to Thai students.” Mr. Sathit claimed that “Under the program, both lecturers and students would have an opportunity to get good quality of text books from Witthayaphat which has over 10 years of experience in publishing text books, especially for university level. Moreover, this will be an opportunity for the lecturers who are planning to have their owned text books printed as the company is welcome to consider their copies for the publishing process.” “Now, most of our text books are written by the lecturers in Bangkok, so I think this will be a channel for the lecturers in all provinces to send us their copies for our consideration.” “Although the economy was not favorable now, he said the text book market had a strong growth rate in every year by about 5-10% per annum and Witthayaphat had growth rate of more than 10% per year.” “After we enter into the provincial market, I hope our growth rate will be growing 15-20% this year because we are confident that this campaign will be well accepted by the lecturers,” said Mr. Sathit in conclusion. For more information, please contact: Virat Threeranurat PR Advisor Tel: 081 682 2575 Email: [email protected]