Bangkok--27 Jun--News Perfect Communication Thailand ( 19th June 2006 ) International Wholesale Product Center for restaurants is where “William Woo” — Chairman of Kusamai Group mentioned that not yet been existed in the world to grouping from Thai SMEs to big corporate, including International Partners to sell their items here to attract customers worldwide…..to become Thai’s HUB kitchenware products next to the Top 3 Worldwide Exporters. It also uses as an tool for Thai’s business especially Groceries, OTOP; another distribute & sales channel in the time of “Modern Trade” dominance. Industries that related to food industry are currently bigger values than its own values because the gathering of various industries namely food industry, kitchen industry, and furniture industry. Beyond Thai’s top 3 food exporter in the world, the more wholesale business’s nature seems fit with “Thai’s Positioning” The fact that 20 years experience in food industry and being Kusamai Group’s Chairman in the leading wholesale kitchenware. “William Woo” then has the idea to set up “International Wholesale Center” by bringing products related to food business from the store’s upfront, internal & back end to show in this whole year exhibition center. He mentioned to operate in the “International” level, beyond Thai’s local products, the support from entrepreneurs from China, Taiwan, Korea, India, and Japan to attract customers, purchasing and businessman worldwide. How much the items related to restaurants? Some may not recognize but William said much over “10,000 lists” “Mentioned about items concerning restaurants, some may think of only kitchenware, actually there are more details. In exhibition center, you will find from Window Shopping, display, artificial foods, menus, etcs. In store, there are tables, chairs, decoration, cup, tableware, calculating machine, computer system. Back store, there are kitchenware, many accessories up to washing liquid. One restaurant list products always require over 1,000 items indeed. This is what William claim “Purchasing” is hard and tough job for sourcing items from many places “Here is the “One Stop Shopping” service for whosoever open new restaurants, new hotels including shipping and delivery service.” All Store Exportable is the concept for William’s Restaurant Supplies Outlet. He foresees this project to solve the economic problem in this dominance of Modern Trade Era because it will bring overall OTOPs, SMEs including other entrepreneurs to open booth “direct” sales with customers, with additional deal from overseas buyers. Whosoever not ready for this project, could appoint us to be your agent. Inside the center, there are also the “International Trade” services from Translator, documents, shipping, etcs. to avoid any inconvenience problems and facilitate for those small wholesales clients to export and deal with overseas buyers. While local groceries in Thailand have “Innovative & New Products” to sell because William mentioned the groceries’competition with modern trade solely on “price” war is totally incompetable, so only products differentiate can survive. “Groceries have to change themselves too, by sourcing new or adjust products to differentiate from others, make them more outstanding and more profit e.g. products from Malaysia and China providing buyers more choices or up-country groceries may emphasize more on food products.” Beyond Thai entrepreneurs, there are overseas entrepreneurs which William are invited to be partners in exhibiting to “attract” and create International Image. Our network will include corporate customers & factories from abroad, only Thai to open the booth may not be much interesting. So, someone asked me what shall we get. I said we must have “Sharing” mindset. If we do it alone…to complete every product items, one life is not sacrifice. However, by this strategy is the power of gather together, no other place in the world have done this before. In the past 2-3 months, I have been traveling to Taiwan and China to discuss and sharing this vision with food and kitchen manufacturers in the association. They are very impressed & interesting now over 200 suppliers, with 100 coming to join us I believe. My next step then to discuss with Korea and Japan. With these 4 countries jointly as partners in 10 % share each are totally 40% to become leading manufacturers and leading purchasing from worldwide to participate with this project. 60 percent share are for Thai’s. In operating these wholesale center, there must be abundant varieties of goods & services, become Thailand Outstanding with “ Variety & Quality ” as we do not convince with big importers like U.S.A. because they almost buy directly with China. In the contrary with medium to small customers who buy in bulk lot of separating items….this is our strength. To open this kind of booth, William, with his suggestion, is better than open temporary fair because to exhibit products & services permanently with forecast not lower than 100 buyers with sales volume at least one million per month while the booth rental free is only 10,000 — 50,000 baht maximum depend on each location. To make it simple. If we make exhibition booth in 4- 5 days at 40,000 — 100,000 baht or million baht sometimes at overseas international booths, but here indeed only for the wholesale customers mean once first time purchase, they continuously repeat orders using profit generating from selling with less cost of rental booths. In the processing of setting up International Wholesale Product center, the “Leading” products will launch from “Samurai Shop” — the Wholesale Kitchenware Center of “Kusamai Group” as more than 500 product items available now with some from partners namely Cooker dressmakers, etcs. The next step is to develop product varieties for worldwide markets as the example of glass, wine, champagne for European. William intends to finish this project as soon as he can so the use of vacant building spaces that are mostly suited for exhibiting hall are the prerequisite. “Whoever has buildings that suitable for permanent exhibition hall for 500 booths up for rental or jointly as partners are mostly welcome.” This center 10,000 square metres usage space area is expecting to be used for 200-300 booths with products’ items at least 2,000 items because buyers from long distances both local & overseas supposed to get more varieties of products that are the most utilizing traveling costs. The estimate of rental preliminary cost is approximated to lower than 50,000 baht monthly. What are the potential and how success for this Specialty Store in the future, no one know and it is easy, however in his own 20 years experiences in this industry from exporting and trading, he knows a lot of people in this industrial with complete data base of food restaurants, hotels, groceries, and all asian importers altogether with the strength and weakness of this business. “In my viewpoint, I personally see the food industry not so positive because of protectionism and regulation. Small companies are difficult to survive, with less cost of developing new products. We can sell food only to Asian people, or Asian living in the Europe & U.S.A., but never to western people. But I wish products reaching to Europe and Worldwide so I start to choose this way!! Think it over in the big cities, there are over 2,000 food & restaurants in each. So let ’s calculate the number of food store/restaurants worldwide? If the owners or the decision maker fly to Bangkok only at 100 new restaurant each month. They see the excellent quality & varieties of food and kitchenware, word of mouth will automatically process because professional in this industry, have to update themselves. If Wholesale Food & Kitchenware exist, it will not only benefit for export side, but also boosting the nation economic and trade within the country. Enable small businesses or SMEs survive, is an alternative to suppliers to lessen marketing power with the modern trade!!!! Contact PR Agency News Perfect Communication Co., Ltd. PR Consultant Phone: 0-2956-5276-7 Email: [email protected] Click for photo release at www.thaipr.net