Bangkok--27 Jun--Thana Burin Asia Pacific TRUEVISIONS UBC AND TRUEMOVE JOINTLY INTRODUCE INNOVATIVE “TRUE AF COOL” APPLICATION ON TRUEMOVE MOBILE PHONES, OFFERING EASIER VOTING WITHOUT TYPING AS WELL AS FASTER UPDATES OF AF4 AROUND THE CLOCK Continuing the momentum of the highly-popular True Academy Fantasia reality show, TrueMove in co-operation with TrueVisions UBC have introduced the innovative “True AF Cool” application for use on TrueMove mobile phones. The application allows TrueMove subscribers to listen, watch, download and chat, as well as receive the latest news updates 24 hours a day throughout the True Academy Fantasia Season 4. Simply type the word “Cool” and send an SMS to 3434. Mr. Ong-ard Prapakamol, Chief Commercial Officer of True Visions Plc said “True Academy Fantasia Season 4 reflects convergence of all services within the True Group. We have developed various new application platforms to offer the best services so that fans can fully enjoy the program. Over the past weeks there has been an overwhelming number of fans participating and cheering for their favorite True Academy Fantasia AF4 contestant. To offer more channels for AF4 fans to enjoy the program, TrueVisions UBC has joined TrueMove in developing the True AF Cool application which can be used on TrueMove mobile phones allowing fans to vote for their preferred AF4 stars. With such an application, there is no need to type. Moreover, they can listen, watch, download and chat about True Academy Fantasia Season 4 around the clock as if they were in the house of the AF4 candidates. More innovative applications converging True Group services in line with our customers’ lifestyles will be introduced.” Mr. Piroon Paireepairit, Director, Multimedia Services Content & Marketing of True Corporation Plc, said “The popularity of True Academy Fantasia throughout Thailand has ranked this reality show program in the number slot for the past three years. In response to increasing customer demand, TrueMove has developed a wide variety of services to offer the best experience and convenience for True AF4 fans, including the True AF Cool application which allows them to easily get updates and vote for their preferred stars 24 hours a day with greater convenience. True AF Cool, which is an application that runs on TrueMove mobile phones, offers various ways for TrueMove mobile phone users to simply listen, view, download and chat during the AF4 season. Highlighted functions include: Vote: TrueMove users simply select the image of their favorite AF4 contestant and then press ‘Vote.’ The more users vote the more they will get back as call credit after the end of the season. They can also check the daily vote results or choose to receive these via SMS messages. Download: TrueMove mobile phone users can download full songs, caller rings, wall papers, screen savers, a wide variety of themes and video clips of all AF4 True Academy Fantasia, as well as receive updates with news highlights on a daily basis. All free of charge. Chat: Fans can cheer for their favorite candidate via a wide variety of avatars which will appear on TV, plus chat among other members in the fan club. Watch: 24-hour live coverage of AF4 including weekly concerts broadcasted on True AF TV. Listen Fans can get updated with the latest news on AF4 True Academy Fantasia through True AF Radio 24 hours a day, as well as listen to the weekly concert (service will be available from August 1, 2007)Furthermore, TrueMove mobile phone customers are able to get more information on True AF4 throughout the season, as well as check daily votes or receive updates via True AF Cool around the clock. To download the program, send an SMS with the word ‘Cool’ to 3434. In addition, TrueMove offers the chance to win 10 prizes of weekly AF4 concert tickets until July 31. For additional information as well as to find out which mobile phone models are compatible with the True AF Cool program, visit http://trueaf.truelife.com About True Move Company Limited TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 8.1 million subscribers (March 2007) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage, quality, and best value services. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th . About TrueVisions TrueVisions, a subsidiary of True Corporation Plc, is the largest subscription-based cable TV operator in Thailand. TrueVisions provides TV broadcasting through the digital CAtv and DStv systems. The company provides world-popular programs on 76 high-quality channels (free TV channels included), including information, knowledge, news, sports, and entertainment, along with attentive customer care. Program packages include the Platinum Package, Gold Package, Silver Package, True Knowledge Package, and the convergence TrueVisions-UBC TrueLife Free View. For more information, please contact: Corporate Communications, True Group Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected] Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: [email protected] Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected] Public Relations: TrueVisions UBC Chureephorn Khamphee Tel: +66 (0) 2615-9772 Email: [email protected] Chayapoln Wannasirikuln Tel: +66 (0) 2615 -9756 Email: [email protected] Click for photo release at www.thaipr.net