Bangkok--28 Jun--Krungthai Card KTC expands client base with “Senior Cards”. The cards help younger people show gratitude to their beloved peopleand allow the elderly to live a more beautiful life. New promotional campaigns include 1% cashback on Wednesdays, chance to win free flight tickets to Japan, Hong Kong, Phuket and Chiang Mai, plus many other privileges designed for people aged 50 and over. KTC once again positions itself as the leader in lifestyle segmentation with latest attempt to expand member base with “KTC - Senior VISA Platinum & KTC - Senior Titanium MasterCard Cards” to fulfill the needs of elder clients. The cards target young people looking to apply for supplement cards for the elderly as a gesture of gratitude as well as individuals aged 50 and above looking to apply for a credit card for their own use. Key promotional campaigns include 1% cashback on Wednesdays, free Japan, Hong Kong, Phuket and Chiang Mai flight tickets or “Remembering Soontaraporn” concert tickets for top spenders, plus many other privileges offered specifically for the elderly by partner companies. Staporn Sirisinha, Senior Executive Vice President - Leisure Marketing Department, “KTC” or Krungthai Card Public Company Limited, said “The number of elderly in the Thai society is constantly increasing each year. There are presently more than 14 million people aged 50 and above or 20% of the 66 million population. Elder people have different and very specific needs, particularly those involving healthcare, financial planning after retirement, leisure traveling as lifetime achievement awards and clubs. This unique lifestyle seems like a good potential for expansion of member base to us. Besides, no credit card company has introduced a credit card which is dedicated to the elderly before. That is why we have come up with KTC - Senior VISA Platinum and KTC - Senior Titanium MasterCard credit cards. Younger people with high income can apply for these as supplement cards as a gesture of gratitude for elder individuals whom they love and respect. Elder people aged 50 and above can also apply for a Senior Card for their own use as primary cards. The privileges we have planned for holders of Senior Cards will certainly interest elder members of the society.” During the card launch ceremony, Mr Wanlop Chiaravanont, the Chairman of Foundation for Senior Citizens Promotion of Thailand has become the first member of KTC Senior cards. As being private organization, KTC would like to support the foundation by giving KTC members a convenient way to convert their earned points into donations for Foundation for Senior Citizens Promotion of Thailand. Teerapoj Chokeanantang, Senior Vice President - Credit Card Business, “KTC”, commented on the privileges selected for holders of KTC - Senior VISA Platinum and KTC - Senior Titanium MasterCard cards “The privileges we have lined up for holders of Senior Cards truly reflect the lifestyle of the elderly. For instance, 1% cashback on every transaction made on Wednesdays or our Senior Day. The money will be refunded into the members’ credit card account on the next billing cycle. Those who are keen on merit making will find it convenient that points earned on every Baht spent via KTC - Senior VISA Platinum and KTC - Senior Titanium MasterCard can be converted into donations for The Thai Red Cross Society, Foundation for Senior Citizens Promotion of Thailand, The National Council on Social Welfare of Thailand, Foundation for the Blind in Thailand, Friends of the ASEAN Elephant, Foundation of Handicapped Sports Association of Thailand and Yuwapat Foundation as well.” Special! Simply apply for a KTC - Senior VISA Platinum Card or a KTC - Senior Titanium MasterCard cards and make only one transaction and be eligible for a glucometer service at Bangkok Hospital, 6-month grateful children insurance plan from Krungthai Panich Insurance and 20% discount on bone density evaluation service at Samitivej Sukhumvit Hospital and Samitivej Srinakarindra Hospital. Holders who spend more than 3,000 Baht via the card will be eligible for a basic health check-up program at Phyathai Hospital and a Welcome Gift from The Body Shop. Holders of KTC - Senior VISA Platinum and KTC - Senior Titanium MasterCard cards who are top spenders from August to October 2007 will win roundtrip flight tickets from Thai Airways : one prize of Bangkok-Japan flight ticket, two prizes of Bangkok-Hong Kong flight ticket, five prizes of Bangkok-Phuket flight ticket, five prizes of Bangkok-Chiang Mai flight ticket plus 30 prizes of “Remembering Soontaraporn” for the first ten members in each month. KTC is also offering other relevant privileges with the cooperation of partners such as Phyathai Hospital, Samitivej Hospital, Bangkok Hospital Medical Center, Krungthai Panich Insurance, Krungthai Asset Management PCL., Hundred Thousand Years Club - Seri Center, @ease Department Store (Seri Center), Horwan, The Body Shop and several airlines.For the elderly who plans to travel after retirement, KTC offers special privileges for KTC - Senior Visa Platinum and KTC - Senior Titanium MasterCard holders to pay for domestic flight tickets of Thai Airways, Bangkok Airways and One-Two-Go with 4% discount and Those who wish to Travel with Royal Orchid Holidays will be offered 7% discount. For more information, please contact World Explorer Travel Service Center at Tel. 02-631-3444. Special for people aged 60 and over, KTC offers members with 10% discount for a purchase of flight Ticket on any route of One-Two-Go and KTC members paying for flight tickets with KTC - Senior VISA Platinum and KTC - Senior Titanium MasterCard cards will be entitled to an additional 4% discount from normal price of 1,750 Baht at KTC booth in Smart & Happy 50 Up event. “We believe that this introduction of KTC Senior Cards will respond to the needs of elder people who are concerned about their good life and look for what is best for them. It will also give younger people a chance to show their gratitude to beloved elders aged 50 and above who are not necessarily their parents. This will encourage Thai people to pay more attention to the elderly and learn how to make up to their loved ones.”, said Staporn in conclusion.For more information, please call KTC Phone at 0-2828-5000 or visit www.ktc.co.th . For more information, please contact Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Paradee Thesratanavong Tel. 0-2828-5049 Fax. 0-2828-5046 E-mail: [email protected] Click for photo release at www.thaipr.net