Bangkok--13 Jul--JWT Public Relations “Samsung Ultra Edition II” is the world’s slimmest high performance multimedia fashion phone with state-of-the-art design and the latest cutting edge technology “Samsung Ultra Edition II” series consist of Ultra Edition 5.9 (U100) a 5.9 mm thin candy bar phone, Ultra Edition 9.6 (U300) a 9.6 mm thin clamshell, and Ultra Edition 10.9 (U600) a 10.9 mm thin slide-up phone. Samsung, a leading provider of mobile phones and telecom system, shakes the mobile phone market with the new “Samsung Ultra Edition II,” the world’s slimmest high performance multimedia fashion phone series which perfectly combine the exterior beauty and interior strength in one after the successful of recent Ultra Edition. The aims are to increase its share in the premium segment. Mr. Manatase Annawat, Senior Marketing Manager — Corporate Marketing and Telecommunication Business, Thai Samsung Electronics Co., Ltd. stated: “The success of Samsung Ultra Edition reflects Samsung’s leading position in cutting edge technology in the international phone markets and creates a new chapter in the phone history as the phones with the perfect combination of exquisite design and breakthrough technology that win over consumers around the world. To actively reinforce its leading position, Samsung has created another “Phenomenon” once again record in the world’s history through the launch of ”Samsung Ultra Edition II,” the world’s slimmest high performance multimedia fashion phone series, aiming to provide the ultimate phones with perfect design and state-of-the-art technology to consumers.” Samsung Ultra Edition II targets at the consumers who look for unique product that reflects the ultimate personality while at the same time providing unmatched functionality. It outshines the rest with stylish design, breakthrough technology and genius multimedia features that best serve the needs of those who want only the best in life. Samsung Ultra Edition II series consist of Ultra Edition 5.9 (U100) the world’s slimmest candy bar phone only 5.9 mm thin, Ultra Edition 9.6 (U300) the world’s slimmest clamshell only 9.6 mm thin and Ultra Edition 10.9 (U600) the world’s slimmest slide-up phone only 10.9 mm thin.“Samsung Ultra Edition II is Samsung’s strategic product for this year and is part of the internationally pro-active strategy to drive Samsung to become the ultimate top-of-mind brand among Thai consumers. With the unmatched stylish slim design and truly superior performance, Samsung Ultra Edition II is equipped with 3.2 megapixel camera, Business Card Recognition program, Smart Search, and MS Office document reader. Also, to widespread public awareness of the coming of Samsung Ultra Edition II, Samsung has invested over 30 million Baht for integrated marketing activities consisting of advertising, public relations and road shows for product presentation,” added Mr. Manatase. Samsung Ultra Edition II is truly outshining. The Optimized Power Usage Solution (OPUS) in every Samsung Ultra Edition II phone can save energy by 10%-30%. The Smart Surface Mounting Technology (SSMT) perfectly eliminates the annoying noises for superior communication performance. The Bang & Olufsen’s ICEpower Amplifier delivers stunningly clear, crystal sound. Samsung Ultra Edition 5.9 (U100) is a perfect creation with breakthrough slim technology. The only 5.9 mm thin phone comes with 3-megapixel camera and all multimedia features that play your favorite song continuously for 11 hours. The phone also includes MS office read-only program. Samsung Ultra Edition 9.6 (U300) is another phone with breakthrough slim technology that serves every needs of discerning users. With complete functionality and stylish “Minimalist” design that reflects the elegant simplicity and unique personality, the phone comes with various multimedia features such as 3.2-megapixel camera, Smart Search/Smart Messaging programs including TV-Out program. Samsung Ultra Edition 10.9 (U600) is uniquely outstanding with stylish design and superb multimedia features for instance 3.2-megapixel camera, MS office read-only program and Yahoo Ready. To deliver smooth business operation, the phone also comes with Samsung’s proprietary Business Card Recognition that remembers name card in an instant for fast, convenient and perfect match for business. At present, Samsung Ultra Edition 5.9 (U100) candy bar phone, Ultra Edition 9.6 (U300) clamshell and Ultra Edition 10.9 (U600) slide-up phone are available at the recommended prices of 8,990 Baht, 10,500 Baht and 13,900 Baht respectively at leading mobile phone shops nationwide. Interested person can enquire for further information at Samsung Customer Service Center at tel. 0-2689-3232 or visit www.samsung.com/th.About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.comAbout Thai Samsung Electronics Thai Samsung Electronics Co., Ltd. is a global leader in consumer electronics, IT, and mobile phone in Thailand. In 2006, the company achieves sales of US$403.5 million with the majority of market share in Color TV, LCD TV, Plasma TV, Projection TV, Flat Panel TV, LCD monitor, computer monitor, refrigerator — both side-by-side and two-door, The company currently employ about 2,400 people for its Bangkok office, Bangkok and provincial service centers, and factory in Cholburi, which consist of three main business units: Digital Appliance Business, Digital Media Business, and Telecommunication Network Business. For more information, please visit www.samsung.com/th For more information please contact Thai Samsung Electronics Co., Ltd. Prinda Nilthachan Tel: 0-2695-9169 Fax: 0-2670-2267 Email: prinda.n@samsung.com JWT Public Relations Sumet Kanchanapan Tel: 0-2204-8227 Fax: 0-2259-9246 Email: [email protected] Click for photo release at www.thaipr.net