Bangkok--16 Jul--AIS ONE-2-CALL! OPENS MUSIC BANK ON MOBILE PHONE “MOBILELIFE MUSIC” GIVING CUSTOMERS FREEDOMTO THE WORLD OF MUSIC FROM EVERY MUSIC HOUSE WITH HUNDRED OF THOUSAND SONGS SIMPLY DIAL *900 One-2-Call!, in cooperation with over 200 Music Houses and Content Partners, continues to delight customers who are Music Lovers with over 100,000 Thai, Foreign and Thai Country songs to be downloaded simply by a single click on mobile phone to enjoy all music genres and tones from all Music Houses through MobileLIFE Music dialing *900. Mr. Somchai Lertsutiwong, EVP Marketing of Advanced Info Service Plc. or AIS, unveiled “Perceiving the growth trend of Digital Music Content since 2005, AIS has continually created the market segment in terms of network development to facilitate the downloading, supports granted to artists and Music Houses, cooperation with handset suppliers in initiating music listening on mobile phone behavior and development of menu for easy access. We believe that mobile phones will provide the solutions for all aspects of lives as long as we need to mobilize. We find out that today the Digital Download industry grows at the same rate as music distribution does through CD and will definitely outgrow within the next 3 years.” “The growth rate is evidenced by behaviors and lifestyles of mobile phone user groups, especially the youngsters who are the target group of One-2-Call! possessing the lifestyle in music entertainment preferences. Therefore, One-2-call! has continuously implemented the Music Marketing strategies by organizing Music activities for customers such as concert sponsorship and onstage opportunity for students to shine music talent through their performance. Besides, One-2-Call! has always appointed singers the Brand Ambassador including Zara, Palmy, Lydia and lately the Duo idol Dam-Beam. We believe that they clearly communicate Brand messages.” To proceed Music Marketing under the concept “Freedom” of One-2Call! enabling customers to enjoy more music entertainment, we have developed the service “MobileLIFE Music from One-2-Call!” giving One-2-Call! customers more freedom in selecting their favorite songs on mobile phones for every step of life to be colorful and joyous as wished. In collaboration with the top partners including Grammy, RS and Warner Music, to name a few, and over 200 music content developers, every music genre and tone from over 100,000 songs including the most up-to-date songs are stored in the largest music bank in Thailand. Customers can access the music bank simply by a single click from the menu MobileLIFE Music and download to mobile phones by dialing *900. In the MobileLIFE Music, a broad array of music services are available to choose from, such as full song, Calling Melody, M2G, Ring tone, MV, Karaoke, Music Search and Game. More importantly, the Music Contents will be updated at all times and the latest songs not released yet can be found here. The technology has been developed to allow customers to listen to the songs before downloading. (Pre-Listening) Service fees range from free of charge to 25 Baht per songs, depending on the Contents, plus privileges and music activities. Somchai added “MobileLIFE Music is another service obviously extending the concept Freedom of Music for the One-2-Callers. Customers can select to load only the songs they want without purchasing the entire song album, load anywhere and update the latest songs anytime. We conceive that this service will contribute to the development of Digital Content industry in Thailand while yielding benefits and promoting fair treatments among every party including customers, artists, Music Houses and handset suppliers.” Exclusively, from today to the end of December 2007, One2-Call! customers get free download for the song “Now” of Dan-Beam in any formats including Calling melody, Ring tone, full song and video clip. (subject to GPRS package fees) For more information, contact AIS Call Center 1175 or www.one-2-call.ais.co.th Media Contact: Public Relations, AIS Mos- Mobile 081-846-9889, Email [email protected] May- Mobile 081-811-2412, Email [email protected] Click for photo release at www.thaipr.net