Bangkok--26 Jul--4D Communication Tyrolit Asia Pacific — leading distributor of cutting, sawing and drilling machinery from Australia - highlights new products launched for the first time in Thailand and expertise as leading system provider Tyrolit Asia Pacific, leading distributor of cutting, sawing and drilling equipment and tools under the brand of TYROLIT, recognized the world over, showcases its strength in technological advancement and service excellence with hopes to capture new customers and further satisfy old customers. The company is using Bangkok as the hub for market expansion through being leading “System Provider’ - a strategy used to satisfy every segment of market with perfect results. New products are also launched to introduce advanced innovations and bolster sales in the remaining half of the year. The company is confident that at the end of 2007, sales of construction equipment in Asia Pacific will grow by over 25% to over 600 million baht. Mr. Markus Sailer, Managing Director of Tyrolit Asia Pacific Limited, disclosed that Tyrolit group of companies had already been operating in Thailand for more than 5 years. “In the past, Tyrolit was more on product and production oriented but from 2005 onward we wanted to increase our role as system provider, offering quality to customers with excellent production, high performance equipment, advice to help them select the right tool for the job, equipment maintenance, after-sale service and even utmost production flexibility to produce tailor-made equipment for customers. We want to be partner with our customers so we can grow together in the business. Tyrolit Asia Pacific is set up as system provider to service customers within the Asia Pacific Region with leading Tyrolit products and resourceful personnel from the sales department to the marketing department, customer service department and technical & repair department to cater to their every need,” he said. As for the business policy and direction of Tyrolit Asia Pacific, Mr. Sailer said his company was trying to focus more on large construction projects especially in China and India, where there are several mega projects working against deadlines. “Our products and services could fit into this type of market as our advanced technology will be appreciated since it can help the projects meet their deadlines at lower costs. In addition, we will continue to focus on marketing services, technical services, application engineering and customer services as they proved to be contributing factors to our success. Strengthening our position in this region including catering to new market expansion will be done through development of human resources. Continuous market expansion will ensure long-term stability for us as leading technical provider that truly understands the needs of the customers,” he explained. “We have conducted launch of new products for the first time in the Asia Pacific region to introduce new innovations for many different types of applications including Wall Saw, Floor Saw, and Core Drill and our new brand strategy of Premium and Standard product lines for both professional and daily uses. The event is astonishing to all visitors as the new products have been completely redesigned. Among the new products are the world’s fastest diamond core drill, which is launched in Asia for the first time, with 40% better efficiency; and TYROLIT Wall Saw developed from the premium TYRREX brand of equipment, recognized around the world for speed and durability. Customers can be confident that all TYROLIT machines are made for highest efficiency and customer satisfaction. A drilling contest is also hosted as a highlight of the event to win TYROLIT HYDROSTRESS DRS160** from Switzerland that comes with a powerful 2-watt motor that is compact both in size and price,” he concluded. About Tyrolit Asia Pacific Limited Tyrolit Asia Pacific Limited, a 100% Tyrolit owned Sales Company, has been officially registered in Thailand on June 1, 2006. Tyrolit Asia Pacific Limited is the sales company responsible for the Asia Pacific region. The key countries in Asia at the moment are Thailand, Philippines, China, India, Indonesia, Singapore, Japan, Korea, Australia, and New Zealand. Bangkok is designated as the company’s business hub. Click for photo release at www.thaipr.net