Bangkok--31 Jul--Francom Asia Activate, Cleanse and Restore to Add Thickness and Strength To understand the cause of hair loss, we need to understand the hair cycle and its nature. There are approximately 100,000 - 150,000 existing hairs on the scalp. Each hair grows by 0.3 — 0.4 mm. per day or 1 cm. per month and will fall out every 2-6 years, then followed with new emerging hair. This pattern is called “the hair growth cycle” which can be divided into three phases: 1. Anagen phase: hair grows fully during this period. 2. Catagen phase: transitional period lasting 1-2 weeks before last stage of growth. 3. Telogen phase: resting phase when hair stops growing and starts falling out. If there is any disruption to this normal cycle, hair will shed prematurely, leading to hair loss problem. It is normal to lose up to 50 - 60 hairs per day from regular activities like combing, brushing and shampooing. However, one should be aware that if the loss exceeds 100 hairs per day, it is a warning sign of hair thinning which is an early stage of hair loss problem and baldness. Those who have fine hair are more prone to experience hair loss problems because their hair’s structure is 25% weaker and more delicate than normal to coarse hair types. If not properly treated, fine hair has more tendency to fall out. During this first stage, many people worry and search for answers from their doctors and hair care practitioners, and go for hair spa treatments in search of the right products and solutions. Great news for those with fine hair! NIOXIN, the hair care expert from the United States, has created the “NIOXIN 3-Part System” which activates, cleanses and restores your fine hair. It offers a full system of tailor-made solutions, both for natural and chemically-enhanced hair. Glyco Proteins add thickness to the hair shaft and helps strengthen from deep inside, while Cysteine Acids will coat the outer surface and repair brittle parts caused by the pollution. NIOXIN 3-Part System provides 4 fantastic starter kits to meet the specific demands of different hair types: System 1 for fine, normal to thin-looking hair (2,200 baht) System 2 for fine, normal to noticeably thin hair (2,500 baht) System 3 for fine, chemically-enhanced and normal to thin-looking hair (2,200 baht) System 4 for fine, chemically-enhanced and noticeably thin hair (2,500 baht). For more information please contact: Khun Suwanna Thanawiwatchai Press Information Service of Nioxin C/o Francom Asia Tel 02-233 4329-30 Fax. 02-236 8030 E-mail: [email protected] Click for photo release at www.thaipr.net