Bangkok--2 Aug--Aziam Burson-Marsteller
TrueVisions UBC strengthens its leadership as a sports content provider, introducing TrueSport — a world sports center consisting of 9 leading sports channels on TrueVisions UBC. The 4 existing sports channels have been reprogrammed and renamed - SuperSport channel has become TrueSport 1; SuperSport Action has become TrueSport 2; Sport Plus channel has become TrueSport 3; and Zoccer channel has become TrueSport 4. The new introduction also includes 3 new channels, i.e. TrueSport 5, TrueSport Extra 1, and TrueSport Extra 2 to accommodate the expansion of the Premier League live telecast to 1,140 matches in 3 seasons (2007/2008 - 2009/2010), or 380 live telecast matches each season. Along with the world-popular sports channels ESPN and STAR Sports, TrueVisions UBC is now offering the complete sports experience across 9 quality channels, starting August 1. And at the start of this Premier League season, TrueVisions UBC will be offering TrueSport 3 and TrueSport 4 especially for analogue Gold package members from August 11 onwards.
Mr Thiti Nantapatsiri, Director of TrueVisions’ Board of Directors, and Managing Director, Home/Consumer Solution and Hi-Speed Access, True Corporation Plc, said, "The newly launched TrueSport highlights our leadership in Thailand for sports content. This reinforces our position as a convergence brand, as well as strengths to offer various sports content from all over the world. We are providing 5 channels, TrueSport 1, 3, 5 and TrueSport Extra 1, 2 to cover a maximum of 380 viewable live Premier League matches each season. We also reprogrammed the content in these channels to provide more variety of sports. Everyone will find it easier to enjoy and keep track of their favorite sports. Apart from this, True will also offer different sports on other platforms, including online and mobile platforms. We are confident that the introduction of TrueSport will present much greater value for all sports fans."
Mr. Ong-ard Prapakamol, Chief Commercial Officer of True Visions Plc, adds "TrueSport on TrueVisions UBC includes the 24-hour TrueSport 1-5 channels. TrueSport 1 features exciting live football matches; TrueSport 2 is dedicated to martial arts sports; TrueSport 3 presents other different sports from around the world; TrueSport 4 features classic sports such as golf; and TrueSport 5 features 3-5 live matches of Premier League games for subscribers of the Silver Package, True Knowledge Package, and the TrueLife Free View for the first time. TrueSport Extra 1 and TrueSport Extra 2 are Premier League ad-hoc channels showing 2 additional matches per week for the Platinum Package and enabling complete viewing of 380 matches for the season. And more, we continue to present the 2 world-class channels, ESPN and STAR Sports on TrueVisions UBC as well."
TrueVisions UBC also has a very special offer for analogue members of the Gold Package to enjoy 2 additional channels with no extra costs. They can now enjoy the additional TrueSport 3 and TrueSport 4 just like digital subscribers starting August 11.
“The introduction of TrueSport and the renaming and reprogramming gives TrueVisions UBC a total of 9 sports channels, including TrueSport 1, TrueSport 2, TrueSport 3, TrueSport 4, TrueSport 5, TrueSport Extra1 , TrueSport Extra 2, ESPN, and STAR Sports. TrueVisions UBC is the true leader in sports programs, featuring exciting content as well as today’s convergence lifestyles. We are very confident our sports fans will get to enjoy more of the world sports," concluded Mr. Thiti.
About TrueVisons Plc.
TrueVisions UBC is one of the True Corp Plc companies. The country's largest provider of subscription-based television, TrueVisions UBC provides high-quality CAtv and DStv signals on 78 channels offering a complete array of information, knowledge, news, sports, and entertainment, as well as after-sales services. Subscription is available in the Platinum Package, Gold Package, Silver Package, True Knowledge (Bronze) Package, and the Convergence "TrueLife Free View" Package offering 38-channel free view for 300-baht TrueMove usage, and the 3 alternative "A-La-Carte" packages: the HBO Package, Discovery Package and Disney Package.
For more information, please contact:
Corporate Communications, True Group Ref: (113) 23/07/2007
Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: sisadhi_reu@truecorp.co.th
Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: anchalika_kau@truecorp.co.th
Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: thadhamon_cha@truecorp.co.th
Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: nattakorn_plu@truecorp.co.th
Aziam Burson-Marsteller
Jaruwan Vorarakthananune Tel +66 (0) 22529871-7 Email: Jaruwan.v@abm.co.th
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