Bangkok--7 Aug--124 Communications American Standard B&K (Thailand) PCL, Thailand’s leading bathroom product manufacturer and design solutions innovator, today launches “AS Club”, an exclusive membership program for interior designers and architects, and “American Standard Bathaus”, the company’s first flagship showroom in Bangkok which is the perfect place to get bathroom design ideas and information. AS Club offers its members the opportunity to see the latest bathroom products, obtain design news and updates and enjoy special privileges and benefits at participating retail outlets and shops nationwide. Members are also entitled to use special facilities exclusively reserved for AS Club cardholders at American Standard Bathaus at Central World such as the conference room, WIFI internet, information center and library corner, with all day complimentary refreshments. Aside from the wonderful experience at American Standard Bathaus, AS Club members will be able to experience customized activities catered to their personal lifestyles such as movie previews, sports events, travel and leisure trips. Mr. Jon Rigg, Managing Director of American Standard B&K (Thailand) PCL said, “AS Club is one of our key partnership programs which we are introducing to strengthen our relations with key customers, including architects and interior designers who are important decision makers and highly influential in the development of the bathroom environment.” In addition to the launch of AS Club, American Standard is also introducing its first flagship showroom in Thailand, “American Standard Bathaus” — an inspiring meeting place for consumers, architects and interior designers seeking the latest bathroom design trends and information. It is located in the heart of the city on the 5th floor, Zone C, of Central World. American Standard Bathaus covers a total area of 410 square meters and entailed an investment of 10 million baht. With its sleek and fashionable d?cor, the attractive showroom was designed by famous architect Marc Brulhart, who shot to fame for designing stunning retail outlets such as Swarovski Crystal’s flagship store in Beijing and the General Electric’s showroom in Shanghai. “Not only inspiring product displays, this showroom also offers a complimentary conference room, multi-purpose area and design library for consumers, architects and interior designers to mull over ideas after getting inspired by the latest home d?cor design books or even just chill out!” “This year, American Standard will continue to focus on latest bathroom designs and technologies to develop quality products for all market segments. We have earmarked a budget of over 100 million Baht for marketing and sales campaigns, showroom developments and promotional activities such as the recently launched ‘Become a millionaire with American Standard’ campaign. As we are committed to providing customers nationwide with the best before and after sales services, we have also recently opened a new American Standard Customer Care branch in Pattaya, Chonburi, which comes in addition to the three existing customer care centers in Bangkok, Chiang Mai and Phuket, all offering a complete bathroom product and design consultancy service, together with the most professional installation, advice and repair assistance,” Mr Rigg said. The American Standard Bathaus flagship showroom is open daily from 10.00am to 08.00pm. For more information, please call 0 2255 9633 — 4. # # # About American Standard American Standard B&K (Thailand) Public Company Limited was established in 1969 in order to set up a manufacturing plant to produce premium quality bathroom products to meet the domestic demand under the “American Standard” trademark. The company later expanded its production to include acrylic bathtubs, fittings, shower enclosures and related bathroom accessories. American Standard is a leader in setting production standards in Thailand and has also established the industry’s foremost installation and customer service practices. The company is a leading manufacturer and marketer of bathroom products and designs, offering the market more than 100 different models. About Design Solutions by American Standard ‘Design Solutions’ by American Standard’ responds to the consumer trend that aesthetics is becoming more important in reflecting personal lifestyle. ‘Design Solutions’ offers bathroom suites that consist of toilets, wash basins, bathtubs, and faucets crafted by world-class designers such as Marc Newson, David Chipperfield and Ronen Joseph for international lifestyle. American Standard not only provides trendy bathroom suites but also utilizes high hygiene technology. This is to guarantee total design, style and hygienic standards in all American Standard bathroom collections. Media contacts: Elizabeth Wongwasin [email protected] Kittisak Anansitichok [email protected] Teresa Sihanatkathakul [email protected] 124 Communications PLC. Tel: 0 2662 2266 Fax: 0 2204 2662