Bangkok--8 Aug--Hill & Knowlton New HP Color LaserJet printer series allows businesses to print in-house and gain greater control of print costs, time and document security Small businesses seeking to regain control of their printing costs, time and document security by producing their own colour business documents and marketing materials now have high quality, high performance and cost-efficient solutions in the HP Color LaserJet CP4005 printer series and HP Color LaserJet CP3505 printer series launched by HP today. The two new colour LaserJet printers launched as part of HPs broader In-house Marketing strategy, in addition to offering cost, security and performance benefits offer unprecedented reliability and manageability for Asian small businesses. “The new HP Color LaserJet printers offer small businesses in Asia significant cost savings and benefits of content security, speed and control of producing color business documents, with the proven quality and reliability of HP LaserJet technology,” said Mr. Pongtawat Phichetlermanwong, Marketing Development Manager of LaserJet, Hewlett-Packard (Thailand) Ltd. “Furthermore, with the new HP Color LaserJet printer series’ easy-to-use administrative features like the HP Universal Print Driver, Web Jetadmin and color access control, IT managers can more efficiently control and monitor their printing environment and costs.” In-House Color Business Document Printing BenefitsThe new HP Color LaserJet printers not only boost the impact of business documents with color, and create stunning brochures and marketing materials in-house they allow small businesses to gain control of their printing environment by enabling them to: * Print the quantities they want — Unlike offset printers that have minimum print order volumes, making low-volume jobs prohibitively expensive, the new HP Laserjet colour printers allow businesses to print professional quality colour output in what ever volumes they want, when they want; * Print in house and keep documents safe - Sending color materials with confidential information like new product specifications or company earnings to an offset printer exposes a business to content security risk that can be avoided by printing in-house; * Always meet their timelines and save - Using the new HP Color LaserJet printer series, small businesses can print color materials when needed instead of having to rely on the inflexible timeline of an off-set printer; and * Print what they want when they want - Printing color business documents in-house gives small businesses the flexibility to customize and make last minute changes to all types of output. Plus avoid errors from outsourced print jobs.Small businesses using a HP Colour LaserJet have access to HP’s online Colour Expertise Centre. Here they can benefit from professionally-designed templates, step-by-step instructions, tips, success stories, and training classes. So even if businesses have never created marketing materials in-house before, they will be whipping up dazzling documents in no time. Visit www.hp.com for more details.Management ToolsThe new HP Color LaserJet printers also feature industry-leading HP printer management tools that make it fast and easy for business owners or IT managers to install, manage and monitor their printer fleet and control costs. These include: * HP Universal Print Driver - a convenient single driver for all HP printers; * HP Web Jetadmin — a HP network printer management tool that allows IT staff to remotely configure and monitor networked HP printers; and * HP colour access control — allows businesses to monitor and control colour usage by application and user. To help users and IT managers further increase their productivity, the new Color LaserJet feature no-wait Instant-on Technology that virtually eliminates warm-up time with a first page out in as fast as 10 seconds from Ready mode for the HP Colour LaserJet CP4005. Plus HP’s vertical In-line Technology delivers faster print speeds, professional quality output, quiet operation and virtually no paper jams. While the versatile paper handling, preinstalled cartridges ensure great ease of use. With the performance, quality and reliability of laser printing technology, the new HP Color LaserJet printer series provides small businesses that need color output with the highest level of reliability and quality color prints that customers have come to expect from the HP LaserJet brand. HP LaserJet technology is based on the industry’s leading “true laser” printing technology that has superior print quality and permanence compared to competing technologies.HP Color LaserJet CP4005 Printer SeriesDesigned for demanding high-volume printing environments, the HP Color LaserJet CP4005 printer series has a recommended maximum monthly print volume of 7500 pages and increases workgroup efficiency with its very fast printing speeds up to 30 pages per minute (ppm) mono and 25ppm color. o High volume printing - print up to 7500 pages CMYK per toner cartridge. Plus enjoy. The print cartridge, toner, and imaging drum are integrated into one supply, which means that you refresh the imaging system every time you insert a new cartridge and importantly, zero maintenance o Fast A4 print speeds of up to 30ppm mono, 25ppm color o ImageREt 3600 technology which automatically enhances the precision and colors of printouts for the greatest impact o Less than 10 second first page out time with HP Instant-on Technology o 7500-page recommended maximum monthly print volume o Standard 500-sheet paper tray, 100-sheet multipurpose tray o Optional 500-sheet paper tray o HP Universal Print Driver compatible o HP Web Jetadmin compatibleHP Color LaserJet CP3505 Printer SeriesThe HP Color LaserJet CP3505 printer series is designed for workgroups with moderate print volumes and has a recommended maximum monthly print volume of 5000 pages. The Color LaserJet CP3505 also has high, productivity boosting print speeds of up to 21ppm mono and up to 21ppm in color. o High volume printing - print up to 6000 pages CMYK per toner cartridge. Plus enjoy. The print cartridge, toner, and imaging drum are integrated into one supply, which means that you refresh the imaging system every time you insert a new cartridge and importantly, zero maintenance o Fast A4 print speeds of up to 21ppm mono, 21ppm color o ImageREt 3600 technology which automatically enhances the precision and colors of printouts for the greatest impact o Less than 12 second first page out time with HP Instant-on Technology o 5000-page recommended maximum monthly print volume o Standard 250-sheet paper tray, 100-sheet multipurpose tray o Optional 500-sheet paper tray o HP Universal Print Driver compatible o HP Web Jetadmin compatiblePricing and Availability * HP Color LaserJet CP4005 printer: prices starting at 60,990 baht (VAT included) * HP Color LaserJet CP4005dn printer: prices starting at 70,990 baht (VAT included) * HP Color LaserJet CP3505 printer: prices starting at 35,390 baht (VAT included) * HP Color LaserJet CP3505n printer: prices starting at 14,990 baht (VAT included) * HP Color LaserJet CP3505dn printer: prices starting at 57,290 baht (VAT included) For more information or order, please contact HP Contact Center Tel. 0-2353-900 ext. 1.About HP HP focuses on simplifying technology experiences for all of its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.PR contact: Hill and Knowlton ThailandSuphada Jaidee, Duangrat Ratanaamnuaisiri Tel: 0-2627-3501 Fax:0-2627-3510 E-mail: [email protected], [email protected] Click for photo release at www.thaipr.net