Bangkok--14 Aug--Spark Communications Skywards, the award-winning loyalty programme for Emirates and SriLankan Airlines, has announced that it will again offer its popular Global Reduced Rewards promotion to all members who redeem their Miles for tickets online. This year's offer promises to be bigger than ever. Skywards members will have the opportunity to fly to over 45 exciting Emirates destinations for 50% less Miles when departing between 11th September and 11th October 2007. In order to take advantage of the offer, members must simply book their applicable reward tickets online at www.emirates.com. The Miles savings means that members can enjoy a host of terrific travel options including short breaks, at greatly reduced rates, or two flights for the price of one. Regardless of which option, the unique offer allows members an opportunity to experience the best for less. "Skywards took home three honours at the recent 19th Annual Freddie Awards, including “Best Award” (Asia Pacific) for the Global Reduced Rewards offer in 2006. To celebrate our success and the tremendous response from our members, we are delighted to offer this exciting promotion in Thailand again. In addition to the wide-range of travel benefits enjoyed by our members, offers such as these reflect our commitment to keeping Skywards positioned as the most rewarding programme for today's discerning Thai traveller," said Jeyhun Efendi, Area Manager for Thailand and Indochina. For a full list of Global Reduced Rewards available and additional terms and conditions of the offer please visit: www.skywards.com. Photocaption: Enjoy a vacation of your choice this summer with Skywards Global Reduced Rewards Offer. About Skywards Skywards, the frequent flyer programme of Emirates and SriLankan, offers three tiers of membership - Blue, Silver and Gold - with each membership tier providing exclusive privileges. Gold and Silver members are entitled to wait-list priority for all classes of travel, priority check-in and airport lounge access. Members earn Skywards Miles, one Skywards Mile for every mile they fly on Emirates, Sri Lankan or partner airlines, or when they use the programme’s designated hotels, car rentals, financial, leisure and lifestyle partners. Skywards Miles can be redeemed for an amazing range of rewards, including free tickets on Emirates or SriLankan and other Skywards partner airlines, flights upgrades, hotel accommodation, excursions, and exclusive shopping. Skywards was launched in 2000. In just seven years, worldwide membership of the award-winning loyalty programme, which is currently available in over 200 countries, has topped 2 million. Skywards has consistently demonstrated success in award recognition. In 2006 the programme was named Best Loyalty Program by Middle East Traveller Magazine. Over the last three years, the programme has also secured top honours at the annual Freddies Awards, the ‘Oscars’ of customer loyalty programmes. This year, Skywards won a “Freddie” for Best Reward Promotion, Asia-Pacific. In previous years, Skywards has also received Freddies for Best Member Communications, Best Customer Service, Best Award Redemption, Best Web Site (twice) and has twice secured the coveted title of Programme of the Year. About Emirates Thailand Emirates Airline has been operating in Thailand for over 17 years. Currently, Emirates operates 19 flights per week to Dubai, 10 flights per week to Hong Kong, and 7 flights per week to Sydney and Auckland. For further information, please visit www.emirates.com/th or contact Emirates Bangkok office 0-2664-1040-4. Media please contact: Warangkana Paungsiri / Nuttakan Jitchansakul Spark Communications Tel: 0-2653-2717-9 Fax: 0-2653-2720 E-mail: [email protected] or [email protected] visit: www.emirates.com Click for photo release at www.thaipr.net