Bangkok--15 Aug--Aziam Burson-Marsteller Five Popular Folk Singers from “Rak Ton Rak Nan” Album to Please Customers TrueMove and TrueMusic have announced a plan to penetrate the nationwide market by using a music marketing strategy and reinforcing their leadership in Convergence Lifestyle with the launch of “Chaiyo SIM”. As part of this program they will be giving away the special “Rak Ton Rak Nan” album by Aof-Supanat and four queens of Thai folk music: Benz-Pornchita, Hai-Arpaporn, Looknok-Supaporn and Look Nam-Pamela, plus free downloads of popular folk music and other supplemental services. Interested persons can apply from today to October 31, 2007. Mr. Suphakit Vuntanadit, Director of Marketing and Customer Experience Relationship Management - True Group, said, “After studying the market in provinces, we found that there are many people who want to use a mobile phone with a long-term promotion. They don’t want to be restricted by limited validity. This group of customers represents as much as 25% of all mobile phone users in the country. TrueMove recognizes their needs and importance, and thus has rolled out the “Chaiyo SIM” for them to use over a long period of time without worrying about the expiry date. Furthermore, this group of customers is fond of Thai folk music so TrueMove and TrueMusic have combined forces to use music marketing to add value for them. When you buy a Chaiyo SIM at 99 Baht, you will be offered a free CD of “Rak Ton Rak Nan” by five famous performers: Aof-Supanat, Benz—Pornchita, Hai-Arpaporn, Look Nok-Supaporn and Look Nam-Pamela, that has been specially produced for TrueMove customers. They can also access free downloads of popular Thai folk songs and supplemental services that meet their lifestyle needs including horoscopes, dream interpretation, lottery results and football match results. Mr. Piroon Paireepairit, Director, Multimedia Services Content & Marketing of True Corporation Plc, said “True is the only communications service provider in Thailand offering integrated multimedia content, including online (http//:truemusic.truelife.com), mobile phone, radio and TV. TrueMusic is recognized as the leader in digital content. Moreover, True is committed to finding special content in music, sports, games and others areas for True Group customers to enjoy. We have compiled exclusive content to welcome the launch of the Chaiyo SIM. Customers will not only receive the “Rak Ton Rak Nan” album, but also enjoy special non-voice services, such as ringtones, Color Ring, photos and a video clip album of “Rak Ton, Rak Nan". As a special offer, TrueMove is providing for the first time more than 500 folk songs for free, unlimited downloads, such as Somsri1992, Rak Nong Porn, Lao Ja and many more. All customers have to do is call 2222 (five baht per minute, available 24 hours a day) to request a song. TrueMove has also put together popular non-voice services for this group of customers. They can access all types of chat and other supplemental services without extra charges from midnight to midday. These include fun voice services such as horoscope read by famous astrologers, by calling *8813, lottery results by calling *8814, and horror stories by calling *8815. All of these services are free until September 2007. “TrueMove is ready to expand its customer base to cover the whole country by reaching out to the mass market with advertising and public relations campaigns on TV, radio and other media. We are confident that Chaiyo SIM will be well accepted by Thai people,” said Supakit. Customers can apply for the Chaiyo SIM from today until October 31, 2007 for 99 Baht and receive a call credit bonus of 50 baht with easy to understand promotional fees, with calls costing 2 Baht per minute to all networks for 24 hours. All customers have to do is make at least one call every 90 days. Customers who buy the Chaiyo SIM today will receive a Rak Ton Rak Nan album for free. Current TrueMove subscribers who want to buy the album can purchase it for 79 baht at True Shops, True Move Shops and 7-Eleven stores throughout the country. Remarks: To access unlimited free downloads of hit songs, subscribers can initiate the service via either of two methods: 1. Access the Color Ring call 8888 (3 Baht per minute), or if they want help they can call 2222 (5 Baht per minute); 2. Use GPRS to download the ringtone by calling 9779 for free. About True Move Company Limited TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 8.1 million subscribers (March 2007) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage, quality, and best value services. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th. For more information, please contact: Corporate Communications - True Group Ref: (125) 14/08/2007 Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Pimolpan Siriwongwan-ngam Tel: +66 (0) 2699 2772 Email: [email protected] Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected] Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: [email protected] Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected] Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email: [email protected] Click for photo release at www.thaipr.net