Bangkok--17 Aug--eTurboNews As temperatures heat up this summer, Emirates Holidays the largest wholesale tour operator in the Gulf and Middle East, is encouraging travellers from the region to visit the cooler climes of Asia and Australasia with attractive deals to no less than 11 Shangri-La Hotels and Resorts. Leisure travellers to Asia and Australasia, by far one of the most buzzing, vibrant, yet breathtakingly beautiful regions, will be rewarded with a guaranteed accommodation upgrade as well as a complementary dinner for two when they book a minimum three-night package with Emirates Holidays to any of the participating Shangri-La properties in nine destinations. Exclusive to Emirates Holidays, the offer is valid until 30th September 2007. The campaign stands apart as it guarantees upgrades as against 'subject-to-availability' upgrades offered by other industry players. Recognising the continuous growth of tourism in this region, Emirates Holidays tailors distinct holiday packages and teams up with trade partners to reward discerning travellers. Shangri-La properties excel in luxurious facilities and premium locations. John Felix, Senior Vice President, Emirates Holidays said: "We are delighted to offer our customers one more exciting reason to holiday in Asia and Australasia. Emirates Holidays and Shangri-La Hotels and Resorts share a common objective - that of providing excellent quality of service and memorable, fulfilling experiences." John added: "Be it Hong Kong, Beijing, Shanghai, Bangkok, Penang, Manila, Singapore, Sydney or Cairns, Emirates Holidays embraces the most exciting destinations on earth, always seeking to provide added value to its customers. With this joint offer, we both hope that our customers bring home fantastic memories and experiences of Asia and Australasia." Ayman Talaat, Director of Sales Middle East, Shangri-La Hotels & Resorts said: "Shangri-La has crowned its many years of collaboration with Emirates Holidays with the Asia and Australia Summer Promotion to enable the Middle East traveller to experience true Asian hospitality in our properties across this region." Participating Shangri-La properties: Qualifying category Shangri La Bangkok Deluxe balcony rooms and above Island Shangri La Hotel, Hong Kong Harbour view rooms and above Pudong Shangri La, Shanghai Deluxe river view rooms and above China World Hotel, Beijing Deluxe rooms and above Traders Hotel, Beijing Deluxe rooms and above Shangri La's Golden Sands Resort, Penang Deluxe sea-facing rooms and above Shangri La's Rasa Sayang Resort, Penang Deluxe sea-facing rooms and above Shangri La's Rasa Sentosa Resort & Spa, Singapore Deluxe sea view rooms and above Makati Shangri La, Manila Deluxe rooms and above Shangri La Hotel, The Marina, Cairns Deluxe rooms and above Shangri La Sydney (All categories qualify)About Emirates Holidays Emirates Holidays, the largest wholesale tour operator in the Gulf and Middle East, offers the region's most comprehensive programme of inclusive vacations. With ground arrangements and transfers included, the company meets the needs of today's discerning travellers by offering them a choice of arrangements that travel agents will find easy to sell. Emirates Holidays provides sales and support services throughout the Gulf and Middle East, as well as an ever-increasing number of Southern European, Asian and African markets.About Shangri-La Hotels and Resorts Shangri-La Hotels and Resorts, the world's leading Asia-based luxury hotel group, welcomes business and leisure travellers with their award-winning Asian hospitality.The group comprises 52 deluxe hotels and resorts in key cities around the world. Their brands include: Shangri-La City Hotels; Shangri-La Resorts; Traders Hotels; Chi, The Spa at several Shangri-La Hotels & Resorts. Media Contact Contact & Photos: Chiara Sarzi Amade, Emirates Corporate Communications Tel: (+9714) 2032171, Mob: (+97150) 950.8634 email: [email protected] ; visit :www.ekgroup.com/mediacentre