Bangkok--17 Aug--Aziam Burson-Marsteller Unilever reinforces its anti-dandruff expertise by applying a customer engagement strategy for Clinic Clear. With a 150-million-baht investment, the company officially announced the opening of the Clinic Clear Technology Center, a comprehensive hair and scalp research center with the latest technology to provide personalized hair and scalp check-ups. Besides the Clinic Clear Technology Center, Clinic Clear also rolls out the mobile units which will be provide the hair-scalp service throughout Thailand to challenge consumers to experience the six benefits of New Clinic Clear in every wash. Mrs. Porranee Ungpakorn, Market Development Director- Hair for Unilever Thai Trading Co., Ltd. said: “Given the success of the Clinic Clear Zone initiated in late 2005 with a good feedback from over 30,000 participants, the opening of the Clinic Clear Technology Center will connect the Clinic Clear brand with its consumers in an effort to boost up customer involvement with the brand, while asserting Clinic Clear’s unrivaled efficacy in anti-dandruff treatment.” Located at Central Pinklao, the Clinic Clear Technology Center will provide consumers with hair and scalp checks by Clinic Clear Scalp Scanners, which deliver precise results for all hair and scalp types. The examination includes a scalp test, sebum quantity test, hair density test, scalp pore test and hair texture. The center will be open daily from 10:30 to 20.00 hrs. for a two month period and will offer all customers the same standard of service available at the Clear Technology Center in France. “We expect more than 200,000 consumers to participate in this two-month operation. They can choose to participate in any of the three alternative activities that reach a full range of consumers including: 1) the Clinic Clear Technology Center, open in Central Pinklao from today until December 15, 2) 10 fully-equipped Clinic Clear Mobile Units acting as mini Clinic Clear Technology Centers traveling nationwide between August 28 and October 20, and 3) hair check booths in leading department stores between August 20 and September 4,” concluded Porranee. On the opening day, two hot stars of the series Maya Phitsawas, Ratasart Korasut (Pepper) and Alicha Laisatruklai (Ann) will be present to have hair and scalp checks and listen to advice on how to take care of their hair and scalp by Dr. Arsiri Srivarapongse, Dermatologist and Chayada Sitthiboonyapak, Personal Care Product Development Manager of Unilever Thai Trading Co., Ltd. At the Clinic Clear Technology Center, all visitors can first check their dandruff by walking through the black-light tunnel that will reflect the dandruff that falls on their clothes. Then, they will register for a hair and scalp check and fill out their personal data sheets. The examination is made individually using the modern Clinic Clear Scalp Scanner that offers hair and scalp analysis in the following areas 1) scalp test 2) sebum quantity test 3) hair density test 4) scalp pore test and 5) hair test. A head massage is arranged to release tension along with a nourishing hair wash using one of five Clinic Clear formulae suitable to particular types of hair and scalp as well as special activities that will be alternated every two weeks. Clinic Clear has demonstrated its commitment to fulfilling the requirements of all consumer groups by rolling out Thailand’s first anti-dandruff shampoo for men last April along with re-launching its core range. Consequently, this has driven Clinic Clear to maintain its position to be the best selling anti-dandruff shampoo in Thailand with a market share of 18.7% as of June. All five formulae of New Clinic Clear contain six benefits in every wash including removing dandruff, nourishing the scalp, relieving dryness, preventing hair breakage, cooling and refreshing, and preventing itchiness. New Clinic Clear has been endorsed by the International Academy of Cosmetic Dermatology in the United States. For more information, please contact: Satida Sritunyatorn or Wittawat Eakusdorn Aziam Burson-Marsteller Tel. 0 2252 9871 Email: [email protected]