Bangkok--22 Aug--Aziam Burson-Marsteller True Move, the mobile phone service operator in the True Corporation, reported strong operating results for the second quarter of 2007. The organization added 953,000 new users, giving it a total of 9.1 million customers, or an increase of 68% over the growth of the previous quarter. The increase in customers is also reflected in the increase in True Move’s market share, which has reached approximately 20% of the total mobile phone service market. Gross revenue from service fee for the quarter was 8,730 million Baht, an increase of over 75% from the same quarter the previous year. True Move’s performance in the quarter has validated both the organization’s convergence lifestyle strategy and the quality and reach of its network. The True Move network now covers over 92% of the entire population. With the continuing growth of non-voice services that has resulted from lifestyle marketing, the number of customers is expected to keep growing until the end of the year. Mr. Suphakit Vuntanadit, Director of Marketing and Customer Experience Relationship Management - True Group, said, “The operating results of True Move in the second quarter of 2007 show that the True Move customer base has continued to grow, adding 953,000 new customers, which comes on top of the increase of 558,000 customers in the previous quarter, resulting in our total customer base reaching 9.1 million. Further, our gross revenue was 8,737 million Baht (including network connection charges), an increase of 75.6% from the same quarter last year.” “During the quarter all non-voice and supplemental services generated income for True Move, with revenue from non-voice services increasing to 635 million Baht, a growth of 35.5% compared to the same period last year. Profit from operations before interest, tax, depreciation and amortization (EBITDA), increased by 105.5% over the same quarter last year.” The operating results reflect True Move’s on-going development and expansion of it’s service offering, which include: Lifestyle marketing, meeting consumer lifestyle demands, especially through the introduction of exclusive content, which completes True’s vision of Convergence Lifestyle. The combination of services and products within the True Group, True Move has been able to differentiate its service offering and provide the most convenience to customers. True Move’s marketing activities have been directed to all customer groups. Increasing confidence in service quality and network coverage due to constant investment in the development of its network, the True Move network now covers 92% of the entire population. “For the reminder of 2007, True Move will continue to execute its marketing strategy focusing on customers’ lifestyles, with plans to launch campaigns to meet the demands of all lifestyles. True Move has also focused on creating innovative programs based on the convergence of various True Move services, which we think are superior competitor offerings. This has helped our market share to increase 26% over the previous quarter and we expect our total market share for 2007 grow to over 20% from 19.3% at the end of last year. True Move has set a target customer base to be one third of the entire market,” concluded Supakit. About True Move Company Limited: TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 9.1 million subscribers (June 2007) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage, quality, and best value services. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th. For more information, please contact: Corporate Communications - True Group Ref: (125) 14/08/2007 Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Pimolpan Siriwongwan-ngam Tel: +66 (0) 2699 2772 Email: [email protected] Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected] Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: [email protected] Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected] Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email: [email protected] Click for photo release at www.thaipr.net