Bangkok--27 Aug--G Communications
CITY CHAIN, the center for leading watch brands, launches the new collection of ellesse “Sportivo” for sport fans with stylish image. Meanwhile, the company has appointed Asian Pop superstar Jay Chou as its brand ambassador for the first time.
For many years the Italian ellesse brand has been regarded as a leader in top-quality sports apparel, underpinned by a long heritage of innovative, stylish and sophisticated designs. As early as the 1970s, ellesse became a trailblazer when it started putting its name on the outside of its apparel. It started from designing the Jet Ski suit, which revolutionized the skiwear market. Later, ellesse became the sponsor of the Italian national ski team and its Jet Ski suit turned to be a cool fashion items.
After establishing itself as the reference in skiwear, ellesse trained its sights on other sports arenas. In 1975, the brand launched its first line of tennis apparel. It adopted the logo which is so recognizable today. The logo associates half a tennis ball with two red seams suggesting the tips of skis.
Later ellesse gained further reputation in the sports world by sponsoring top-ranked tennis players. It signed a sponsorship deal with a promising 15-year-old German tennis player called Boris Becker and numerous tennis stars. In 1990, ellesse launched its watch collection, which receives a great welcome from customers.
In 2007, ellesse announces the appointment of Asian singer, songwriter and actor, Jay Chou, as the brand ambassador for its watch line in Southeast Asia and the launch of ellesse “Sportivo” under the brand vision of “Perform with Style”. The company thinks that Taiwanese music talent, Jay Chou, has unique style and he never gives in to any difficulties and obstacles, making him become the most popular singer, actor, and film director in Asia. He also loves sports, especially basketball. ellesse thinks that Jay Chou’s image will help pushing its brand to become recognizable in the world of sports and become more popular in Asian market.
Jay Chou says that “In spite of all difficulties and obstacles, I will strive to do my best”. This reflects the interpretation of “Perform with Style” brand vision perfectly well.
ellesse “Sportivo” Collection
03-0391-003
Sleek lines and edgy design team up in this sports watch from ellesse’s “Sportivo” collection, as evidenced in this black-steel chronograph accented with gold-coloured steel on the hands, the notched outline of the bezel, the rim of one counter and the pushers.
It features two counters at 6 and 9 o’clock for small-second and 60-minute timing respectively, and is also endowed with a 24-hour indicator at 3 o’clock and date display between 4 and 5 o’clock. On the dial is a brushed central section and circular patterning on two counters. Luminous dots mark the hours, with tone-on-tone ‘scoreboard’ numerals indicating the minutes at the quarter-hour positions. The dots are echoed in the cutouts on the broad hour and minute hands. As the finishing touch, the link of the black steel track-style bracelet closest to the case is etched with a design reminiscent of the ellesse logo. The bracelet closes with a spring pusher clasp. 100 meters water resistance.
Price 7,900 Baht
03-0387-001
Sports appeal and contemporary design are tactically packaged in this stainless-steel watch from ellesse’s “Sportivo” collection. The chronograph provides timing functions from one second up to 60 minutes, as well as a 24-hour indicator and a discreet date display. Completing the timekeeping functions is a tachymeter on the perimeter of the dial.
The three intersecting silver-coloured cut-out counters and the white ring surrounding the hour numerals add dimension to the contrasting black dial. Engraving the pattern of the ellesse logo on the sub-dial at 6 o’clock enhances the sense of dynamism. The clear Arabic numerals, including an oversized 12, are also cut out and shown in a shade of silver. Orange and blue touches enliven the hands — including the skeletonised hour and minute hands — and visible screws on the attachments add a rugged edge. The track-style steel bracelet juxtaposes brushed and polished finishes, and closes with a spring pusher clasp. The crown is protected by a special lever. 100 meters water resistance.
Price 6,600 Baht
03-0390-001
ellesse “Sportivo” series of a stainless steel chronograph with black dial. The 60-minute timing connects with the 24-hour indicator in the three counters dial. Date display window between 4 and 5 o’clock position. 100 meters water resistance.
Price 5,900 Baht
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